Thick cargo pants are gaining popularity! What is the background?

Recently, thicker cargo pants have become increasingly popular. Here is some background on this trend.

Background of the popularity of thicker cargo pants in 20241Revival of Y2K fashion

Styles and items that were popular in the 1990s and early 2000s, the so-called Y2K fashion, became a major movement among young men and women in their teens and early 20s. It became a major movement, and in this trend, thicker work pants are gaining popularity as an it item. UNIQLO’s wide-fitting parachute cargo pants have become a popular item due to their trend-setting loose silhouette and good cost performance, while GU’s super wide cargo pants are even looser fitting and especially popular among young men and women in their teens to early 20s. On the other hand, loose-fitting cargo pants offered inline by standard workwear-style brands such asCarhartt andDickies, as well as M-65 field pants sold at thrift stores, have long maintained a steady popularity among men who prefer a more rigid style. However, the demand for M-65 field pants has been growing even more recently.

Background to the popularity of thick cargo pants in 2024 2High brands embracing street style and celebrity influence

As high brands embrace street style, most recently Balenciaga, Vetements, JW Anderson, Loewe, and Marni have introduced cargo pants. In addition, celebrities and artists have been a major influence, with Kanye West (Ye), Travis Scott, Rihanna, and Billy Irish all wearing loose cargo pants, spreading as a necessary item to achieve the celebrity style that many followers admire. In the shot below of Travis Scott, taken in New York in August 2023, he can be seen wearing Prada’s loose-fitting cargo pants.

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Background on the popularity of thick cargo pants in 20243SNS posts further accelerate popularity

Thick cargo pants have been widely introduced through posts by more familiar influencers on TikTok and Instagram, and their popularity On TikTok, #cargopants has more than 450 million video views, and on Instagram, #cargopants has more than 3 million posts. Seeing such posts, people actually buy and wear cargo pants themselves and post photos of themselves wearing them… It is thought that a cycle is developing in which friends who see these posts also become interested in cargo pants. In addition, shortly after the beginning of 2023, the volume of searches for “Cargo Pants” in Google Trends increased by about 30% year-on-year. Even when narrowed down to keywords such as “wide cargo pants” and “thick cargo pants,” they have grown by more than 10%, indicating a definite increase in attention as part of street fashion.

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Background to the popularity of thick cargo pants in 2024 4Even at Pitti, where the focus is on clean, mature styles, wearers are rapidly increasing

Pitti Uomo is an event that attracts many men dressed in relatively clean, mature styles. At Pitti Uomo, many men wearing relatively clean and mature styles gather, and many of them wear thick cargo pants at the same event. The same items are also being accepted by adult fashionistas who have experienced Y2K in real time in the past and now wear dress wear without hesitation. The styling, which combines a sense of trendiness and elegance by matching it with collared shirts, tailored jackets, knit T-shirts, etc., is full of elements that can be used as a reference for adult men.

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