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After a quarrel between the brothers, they set up their own companies: Rudolf founded ” PUMA ” and Adolf founded ” adidas “.
It is a famous piece of sports brand trivia that ” Puma ” and ” Adidas ” were born when these German Dassler brothers parted company. After the end of World War II, the brothers launched their respective brands in April 1948, but the reason for the quarrel between the two companies is not clear, as there are various speculations such as conflicting political ideologies, disagreements in management, or a predatory love affair. Either way, the older brother, Rudolph, has since set up his own company name, ” Poo
Ma (Puma),” and expanded his business. On the other hand, the younger brother, Adolph, established ” adidas,” a combination of his nickname, Adi, and the first three letters of his last name, Das.
Through friendly competition with adidas, Puma grows into a global sports brand
After the split, Puma and adidas engaged in fierce competition. The competition between the two companies continued even after the founders left the scene, as they competed for athletes in a variety of sports, both professional and amateur, including the Olympics and the World Cup. Puma later succeeded in selling large quantities of shoes in the U.S. market in the 1970s and 1980s through its low-price strategy, but at the same time, the brand image declined and the company entered a period of stagnation. In the 1990s, however, after a management shakeup, Puma focused on improving the value of its shoes as a fashion item and began to promote them again, and the collaboration with Jil Sander in 1998 attracted attention as a collaboration between a sports manufacturer and a high-end fashion brand, which was innovative at the time. The collaboration with Jil Sander in 1998 attracted attention as a collaboration between the then novel sports manufacturer and a luxury fashion brand. Through these changes, the brand is now attracting attention not only from athletes but also from fashionistas, and is developing its products with great zeal.
