Since its debut in 1983, G-Shock has never wavered from the history and tradition it has cultivated, and it continues to take on new challenges without stopping its daily evolution. The brand has recently seen an increase in releases and exposure, perhaps due in part to the focus on the revival of the brand in the 1990s and millennial era, when it established its brand position with an explosive hit. The “G-STEEL” series, which combines the toughness and reliability of a tough design with the quality of a metal watch, has gained support from a wide range of people and is regarded as a “G-SHOCK that suits sophisticated adults. In this issue, we introduce the appeal of G-STEEL, a new standard for adults that you should check out!
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G-STEEL” Debuts as a New Frontier for G-SHOCK
G-SHOCK, a Japanese-made watch that is the pride of Japan as robust and durable gear, has a revolutionary shock-resistant structure that covers the entire surface with a resin case, and is a highly fashionable staple item for casual scenes, mainly on the streets. However, many analog watches with metal cases have appeared in the current release lineup. In other words, G-Shock is evolving into a royal style watch. The “G-STEEL,” which debuted in 2015, establishes the “basic metal G-SHOCK” as a classic style for everyday use.
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The G-STEEL has been designed with various high-precision functions in mind, and the watch module has been downsized. The thickness of the case was also made thinner. The smart atmosphere, metal and resin case, and analog hands create a sophisticated look that is sharp enough to be used in a business setting. At the same time, G-Shock’s original tough-gear feel is also evident, giving the impression that it can be used both on and off the job, which is why this series has become so popular with both old fans and young users looking for a new watch.
Differences from other metal models
If you are at all familiar with the G-Shock series, you may be wondering how it differs from metal watches such as the “MR-G,” “MT-G,” and “GIEZ. Of course, the success of the MR-G and MT-G, which debuted earlier, had a major influence on the birth of G-STEEL, but they were in different positions in terms of planning and development intent. While the concept of the former two was the “ultimate G-Shock” that pursued the highest technology, the G-STEEL is an item that expresses the basic G-Shock in a metal material. Therefore, G-STEEL is focused on practicality in both design and function, and its price range is relatively reasonable.
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