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Onitsuka Tiger sneakers are back as an item for international fashionistas!
In 2002, a quarter of a century after the brand name disappeared, Onitsuka Tiger was revived on European soil. Retro shoes became a major trend, and ASICS decided to revive the brand and drop it on the market as a fashion shoe.
The quality of the sneakers was enhanced by using natural leather, and the brand was carefully calculated and marketed by exhibiting at high-end boutiques and select stores in major metropolitan cities such as Paris and London. Onitsuka Tiger was also worn by industry insiders at fashion events such as Pitti Uomo and Milan Fashion Week, and garnered the support of many highly-sensitive fashion people.
The appearance of Onitsuka Tiger sneakers in the international blockbuster movie ” Kill Bill ” made them more definitive as a fashion icon!
The aforementioned resurgence in popularity of retro sneakers in Europe is one reason for the resurgence, but the 2003 blockbuster movie ” Kill Bill ” is also a major influence. In the film, directed by the genius Quentin Tarantino and set in Japan, the main character, The Bride, played by Uma Thurman, wears Onitsuka Tiger’s “Taichi” sneakers, and their image as a fashion icon has grown even more rapidly than their role in the film. The entertainment brought about a worldwide re-break for Onitsuka Tiger.
