What are the six attractions of the New Balance “990,” which continues the pursuit of supreme comfort?

Attraction of the New Balance 990v4 (4) “Silhouette that prioritizes fit.

New Balance is a brand that pursues “comfort” more than any other sports brand. The 990v4 is a particularly comfortable pair of New Balance shoes. One of the reasons for this is the well-calculated silhouette.

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The sole is thicker at the calf to ensure excellent cushioning, while gradually becoming thinner toward the toe to support the propulsive force that moves the foot forward. The silhouette of the upper is not unnecessarily thin, but is designed to fit many people’s feet, taking into consideration the balance between the overall length and the weave. The 990v4’s strength lies in its ability to combine “lightness” and “stability.

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Appeal of the New Balance 990v4 (5) “Sole that delivers superb comfort with all kinds of unique features

The 990v4 incorporates a variety of New Balance’s latest technologies in the midsole and outsole. The “ACTEVA LITE” used in the midsole material is a further improvement of the ACTEVA midsole material, which combines excellent cushioning and lightweight properties with a high level of durability. It is lighter and more comfortable to wear.

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The “ABZORB” cushioning material used in these shoes absorbs the shock that the foot receives upon landing, and at the same time has the resilience to return that energy during take-off. The “ENCAP” structure, which consists of a shock-absorbing EVA material encased in a sturdy PU material, provides a high level of stability and cushioning.

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The outsole features “Ndurance,” a material with an improved abrasion-resistant rubber compound, in the cuff to improve the longevity of the shoe. The tread pattern is also complex, and it can be seen that the shoes boast a high level of grip.

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Attraction of the New Balance 990v4 (6) “The first boot model “mo990” also attracts attention.

The “mo990” is the first boot model in the 990 series, based on the 990v4. The upper, which gives off an outstanding impact, is made of high-quality “pigskin suede” by Wolverine (WOLVERINE) and “CORDURA” by INVISTA (INVISTA), which is seven times stronger than nylon and has excellent durability.

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The technology that has been cultivated in the 990v4 is also firmly inherited, such as the outsole equipped with “Ndurance (ENCAP)” midsole and abrasion-resistant material “Activa Light (ACTEVA LITE)” and “Encap (ENCAP)” structure, N mark and reflector material is adopted. In addition, the insole is equipped with a cushioning system that provides superior cushioning. In addition, the insole uses a cup insole of EVA material with excellent cushioning properties. While being a boot type, it is a pair that is unique to New Balance that makes no compromises at all in order to achieve a comfortable fit.

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