Introducing Italy’s oldest quality, L.B.M. 1911 (L.B.M.1911), and its charm and classic items.

L.B.M. 1911, a factory brand released by Italy’s prestigious Lubiam, is a must-have for fashionable people who want to wear unconventional jackets and product-dyed coats produced by skilled techniques with a history of over a century. This time, we focus on ” LBM1911 ” and introduce its charm and standard items!

What is LBM 1911?

L.B.M. 1911 is the casual line of ” Lubiam,” an Italian luxury brand with a history of over 100 years. The brand name “L.B.M.1911” is a combination of the initial letters of the founder “L “uigi “B “ianchi and the place of establishment “M “antova,” respectively, and the year of establishment “1911 The name “L” is a combination of the initials of L’uigi “B “ianchi and M “antova, where the company was founded, and the year of its foundation, “1911. It is said to be the oldest factory brand in Italy, and the second generation Edgard, who introduced mass production in the 1930s, is known as the ” Henry Ford of Italian fashion. It is a rare brand that has maintained family management without being acquired by a major maison and continues its own production in Mantova, the town where the company was founded. Although LBM 1911 is positioned as a sports line, it currently offers a total look collection that includes trousers, sweaters, shirts, bags, shoes, belts, and scarves, in addition to its iconic jackets. The brand achieves high quality through traditional tailoring techniques and production methods that directly reflect ideas.

History of LBM1911 (Lubiam)

The birth of ” Lubiam “, one of the oldest factory brands in Italy

LUBIAM, the parent company of LBM 1911, was founded in 1911. The founder, Luigi Bianchi, left home at the age of 16 to pursue his training, following in the footsteps of his great-grandfather, grandfather, and father. In 1902, Luigi returned to his native town of Mantova, where he married Maria Marchini. Four years later, he opened his dream store, Primaria Sartoria Luigi Bianchi – menswear and women’s dresses and suits. This was the birth of ” Luigi Bianchi Mantova,” a brand named after his name and birthplace. It was also in 1911 that his son Edgardo, who would later establish innovative production methods and be called the “Henry Ford of Italian fashion,” was born.

Founder Luigi Bianchi and his wife Maria

Edgardo, the second generation of Lubiam, makes a great leap forward for the brand

Luigi Bianchi’s stores quickly attracted European gentlemen. In 1916, Luigi even took orders for the entire wardrobe of the Prince of Wales. While maintaining the quality and the brand’s distinctive features, he introduced a system of mass production that greatly shortened production time. In 1938, a new factory with 500 employees was completed in the suburbs of Mantova. The following year, the label changed its name from Luigi Bianchi Mantova to ” Rubiam,” which was taken only from the initials.

Edgard Bianchi, the second generation

Becoming a global brand with innovative management strategies

In the 1950s, Giulio Giuli, an advertising genius at the time, came up with the copy “Wearing LIBIAM will make you feel like another. )”, a copy of which created a great sensation. In the 1960s, the company launched an extensive advertising campaign that included billboards, street posters, film advertisements, and radio commercials. In 1966, a TV commercial featuring the image character ” Pierino ” created a sensation and won high acclaim throughout Italy.

In 1970, the brand expanded its name recognition by sponsoring big events in many sports, including motor racing and boxing. The brand was passed on to the third generation, with Giuliano in charge of the production and technical areas and Luigi Jr. managing the entire organization. Luigi Jr. organized an art competition called the ” Rubiam Award ” for students studying at art academies in Italy and other European countries. In 1974, he presented his first collection in collaboration with the great Swiss fashion designer Egon Von Furstenberg at the Plaza Hotel in New York. In 1979, Rubiam USA was established in the U.S. as a foothold for full-fledged global expansion, and from the 1980s to the 1990s, the company expanded overseas one after another. In the 1980s and 1990s, Lubyam expanded overseas one after another, opening stores in famous department stores such as Harrods in London, Barneys in the U.S., and N.K. in Stockholm, and becoming a leading international brand in both name and reality.

Edgardo Bianchi is one of the largest brands in Italy, offering a wide range of attractive items.

In the 2000s, the family business that began with the founder Luigi Bianchi was passed down to the fourth generation. While preserving its spirit and roots, the brand continues to pursue further development. LBM 1911 was first introduced in 2006 as the sports line of Lubiam, and in 2011, the 100th anniversary year of the brand, LBM presented a work that evokes the history of Lubiam in the form of an art exhibition. At Pitti Uomo in Florence in the same year, a capsule collection of limited edition jackets was unveiled, attracting a great deal of attention. Today, LBM1911 is one of Lubyam’s representative lines, offering a casual and modern collection. It continues to attract fashionable people in Japan and around the world.

The appeal of LBM1911 is “Made in Italy” with complete in-house production

LBM1911’s collections are the result of a fusion of experience built up over 100 years of history and an insatiable spirit of inquiry. This fascination can be seen in various aspects of the products, including the choice of fabrics. In these days when many brands outsource their production to other factories, Rubiam is one of the few brands that produce their products in-house, in the same factory in Mantova that has been producing them since the early days of the company.

The greatest advantage of in-house production is that design ideas and inspirations can be directly projected onto the products. In the main factory of Rubiam, detailed tailoring and quality control are carried out at the factory level, allowing for the accurate and maximum use of ideas.

Introducing LBM1911’s standard items

LBM1911 ” Indigo tailored jacket

This tailored jacket is made of indigo chambray fabric, which gives a rough impression, but is made into an authentic Italian jacket to create a sophisticated atmosphere. After sewing, the jacket is washed to create a “bite” around the stitching and pockets.

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LBM1911 “Jersey jacket

This jersey jacket is made of a new material with an appealing rough texture. The hound’s tooth pattern is woven with a jacquard technique, creating a new three-dimensional feel. The breathable and smooth texture of this material is exactly suited for spring and summer. Slim-fit 2B specification. The breast pockets have bulka pockets, and the waist has patch pockets, so you can expect to be active in casual use.

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LBM1911 “Double gilet

This double gilet is easy to combine with a variety of jackets and also adds an accent. The discreet hound’s tooth weave pattern gives it a moderate material feel. The front has six buttons with lapels. Woch pockets on both sides and a waist belt at the back allow you to create your own fit and silhouette. The unlined one-piece tailoring creates a soft, comfortable, and cool feeling.

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