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TOP / NEWS
The “IQOS ILUMA i Remix Model” Is Now Available! A Unique New Model That Expresses Shifts in Light and Color Has Arrived
NEWS

The “IQOS ILUMA i Remix Model” Is Now Available! A Unique New Model That Expresses Shifts in Light and Color Has Arrived

New berry-flavored sticks are now available for the exclusive IQOS stick TEREA!
NEWS

New berry-flavored sticks are now available for the exclusive IQOS stick TEREA!

The “KIWAMI Edition” of the TEREA cigarette stick for IQOS, decorated with a majestic coat of arms, is now available!
NEWS

The “KIWAMI Edition” of the TEREA cigarette stick for IQOS, decorated with a majestic coat of arms, is now available!

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!
NEWS

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!
NEWS

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!

New IQOS “TEREA” flavor “Riviera Pearl!
NEWS

New IQOS “TEREA” flavor “Riviera Pearl!

Limited edition IQOS colors are now available! Three Anniversary Models Commemorating the 10th Anniversary in Japan
NEWS

Limited edition IQOS colors are now available! Three Anniversary Models Commemorating the 10th Anniversary in Japan

The first regular stick with capsule from IQOS ” TEREA ” is now available!
NEWS

The first regular stick with capsule from IQOS ” TEREA ” is now available!

IQOS launches a campaign with a great deal! What is ” IQOS Together X ” where someone can win luxurious prizes every day?
NEWS

IQOS launches a campaign with a great deal! What is ” IQOS Together X ” where someone can win luxurious prizes every day?

The new ” IQOS ILUMA i ” series is a blast! What are the evolutionary points of the new device?
NEWS

The new ” IQOS ILUMA i ” series is a blast! What are the evolutionary points of the new device?

IQOS and kolor collaborate for the first time! Limited-edition, fashionable accessories collection with limited quantities available
NEWS

IQOS and kolor collaborate for the first time! Limited-edition, fashionable accessories collection with limited quantities available

RANKING NEWS

  • What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul! What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul!
  • ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed! The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed!
  • Tatras Is Touring All Over Japan! Pop-Up Events for the Fall/Winter 2026 Collection Are Being Held in Various Locations Tatras Is Touring All Over Japan! Pop-Up Events for the Fall/Winter 2026 Collection Are Being Held in Various Locations
  • 5 Essential British-Style Spring/Summer Pieces for a Mod or Biker Vibe 5 Essential British-Style Spring/Summer Pieces for a Mod or Biker Vibe
  • 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale
  • Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup
  • Hamilton Launches a Limited-Edition Watch Inspired by the Movie ‘The Odyssey’! Hamilton Launches a Limited-Edition Watch Inspired by the Movie ‘The Odyssey’!
  • The strongest protein drink in the history of Oikos is born! Contains 25g of highly absorbable protein The strongest protein drink in the history of Oikos is born! Contains 25g of highly absorbable protein

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  • The ultimate “dress T-shirt” is finally here!
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