adidas Originals releases “Never Made,” a fusion of past and present models, on Wednesday, October 17!

adidas Originals’ new “Never Made” footwear, which updates archival models from the 1970s-90s with modern technology, will be available starting Wednesday, October 17!

Never Made “, a collection that connects the past with the future

The collection is based on the concept of “Never Made,” meaning “never made,” and is the result of a fusion of free thinking, silhouettes that defy conventional wisdom, and technology that supports them. The collection is a hybrid design that connects the past and the future, combining the brand’s latest innovations with classic designs that remind us of the early days of sneaker culture, sampling several models from the 1970s to the 1990s as archival models. The collection features seven distinctive silhouettes that perfectly represent the brand’s design process.

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