ASICS Tiger × ATMOS [25th anniversary GEL-LYTE III to be released on Saturday, July 25].

GEL-LYTE III “Birthday Dinner”, the seventh model in a 12-month continuous release project to commemorate Asics Tiger’s 25th anniversary, will be released on Saturday, July 25, 2015. This time, in collaboration with sneaker store pioneer ATMOS (atmos), the concept is ” Birthday Dinner.

At first glance, the white sneakers look simple, but the stylish coloring sense shines through, with silver reminiscent of forks and knives embroidered and printed on the heel, based on a white color that evokes the image of a tableware dish.

Fashionistas in Japan and abroad who have grown tired of New Balance are now rushing to get their hands on these commemorative models from ASICS Tiger. Not only the rarity of the model, but also the white base coloring that can be worn with any outfit, the tight silhouette and split tongue detailing that are unique to the GEL-LYTE III, the smartest of the GEL-LYTE series, are major attractions.

Image credit: atmos blog

GEL-LYTE III ” Birthday Dinner” ASICS Tiger x atmos
Release: Saturday, July 25, 2015
Price: ¥18,500 (tax not included)
Color: White / White
Upper material: Natural leather × Man-made leather
Outer sole material: Rubber
Sales location: Pop-up store in Shibuya Parco and ATMOS
Inquiries: 0120-068-806 (ASICS Japan Customer Service Center)