G-STAR, whose collections incorporate ideas from anatomy, architecture, and industrial design, will open a new flagship store in Japan on December 5, 2025, at the south exit of Shinjuku.
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G-STAR FLAGSHIP STORE ShinjukuInnocent store design expressing the brand's aesthetic
The new flagship store to open in Shinjuku will express G-Star’s beloved aesthetic of “essential and innocent state” = “RAW” and will be the latest in the world. The new flagship store will be opened with the world’s newest concept. The store has a decadent look reminiscent of brutalism, with exposed steel frames and damaged walls, while futuristic details such as the geometric structure of colored glass and metal materials are fused together to enhance the appeal of the brand’s iconic, stately, and contemporary collection. The design is intended to enhance the appeal of the brand’s iconic, stately and contemporary collections.
This store will feature an extensive lineup of the main collection to be brushed up by the design duo ” BOTTER “, who will oversee the collection as the new creative directors starting from the Spring/Summer 2026 season. The store offers an extensive lineup of the main collection, which will be brushed up by the design duo “BOTTER,” who will oversee the collection as the new creative directors starting from the spring/summer 2026 season. The store will also carry the top line “G-STAR RAW RESEARCH,” which will be relaunched by the duo, and the new line “G-STAR ARCHETYPES,” inspired by vintage military wear, and will also offer limited items on an irregular basis and hold in-store events.
Sales Stors Limited Items to Commemorate the OpeningLimited edition of new items for 26 Spring/Summer & items scheduled to appear in 26 Autumn/Winter are on sale in advance!
To celebrate the opening of this new flagship store, G-STAR FLAGSHIP STORE Shinjuku will sell a limited edition of the new “BIKER PARCHED SLIM” denim for the spring/summer 2026 season. The design is based on an urban solid black denim, but daringly heavily washed to express the duality of Shinjuku as ” a sophisticated economic city ” and ” the center of chaos where ambition gathers “.
Others include ” ARC LOOSE,” scheduled to appear for the fall/winter 2026 season, whose avant-garde twisted design brings a new beauty to loose fits, the structured double The “CARTER” mini-length skirt with a structured double waist and rough-cut hem expresses the rebellious elegance of the brand, and will be available as a Shinjuku store exclusive item.
Special gift for purchasers commemorating the openingCustom sets designed in homage to 2000s culture present
In addition, to celebrate the opening, customers who spend 20,000 yen or more including tax at G-STAR FLAGSHIP STORE Shinjuku will receive a custom set of heat-compression badges designed to pay homage to the culture of the 2000s. Customization will be available on the spot from December 5 (Fri.) to December 14 (Sun.).
Store Details
Store name: G-STAR FLAGSHIP STORE Shinjuku
・Address: Tabata Building 1F/2F, 4-1-7 Shinjuku, Shinjuku-ku, Tokyo (Map )
・Opening date: Friday, December 5, 2026
・Opening hours: 11:00 – 20:00
Contact: 03-6890-5620 (G-Star International)
