Philips Japan K.K. has significantly expanded the entry series of Sonicare, the No.1 electric toothbrush brand used and recommended by dentists and dental hygienists in Japan for 18 consecutive years*1. Five new models, Sonicare 7100, Sonicare 6500, Sonicare 6100, Sonicare 5500, and Sonicare 5300, will be available from September 17 (Wednesday) through Amazon*2, electronics retailers nationwide, and Philips official store Rakuten Ichiba store/Yahoo! Shopping stores.
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More power but smaller size!Philips Sonicare now offers five entry-level models
Developed in conjunction with dental experts, the Philips Sonicare brand of electric toothbrushes uses “sonic technology” to gently and effectively scrub away plaque by generating high-speed vibrations of approximately 31,000 strokes per minute and a wide range of amplitudes, as well as a “sonic water flow,” a saliva stream that flows through the mouth. The brand features “sonic technology” that gently and effectively removes plaque by generating a “sonic stream” of saliva in the mouth at the same time.
The new Sonicare 7100, Sonicare 6500, Sonicare 6100, Sonicare 5500, and Sonicare 5300 are equipped with a new technology that automatically adjusts the vibrating power of the motor to achieve consistent brushing throughout the oral cavity and consistent brushing of hard-to-reach back teeth. The new Sonicare 5300 has a newly adopted technology that automatically adjusts the vibration power to achieve consistent brushing throughout the oral cavity, even on hard-to-brush back teeth. In addition, the premium clean brush head adheres closely to the teeth and gums, and the tips of the bristles reach hard-to-brush areas, increasing the plaque removal power up to 10 times*3 compared to the previous model, which was 7 times that of manual brushing. In addition, the smaller motor has made the Sonicare 7100 approximately 5% more compact in height and 8% lighter*4 in weight compared to the previous model, making it easier to carry and use in a wider range of situations, such as on business trips and vacations.
Sonicare 7100
Sonicare 6500
Sonicare 6100
The “Sonicare 6100 HX7408/07” will be available in dental channels starting Monday, September 22.
Sonicare 5500
Sonicare 5300
The Sonicare 7100 and Sonicare 6500 models can be linked to the Sonicare App, which allows users to check the number of times they brush, how long they brush, how hard they brush, and other details of their daily brushing on their smartphones to help them brush better.
It was Sonicare that got me hooked on home appliances!New product launch with Akihisa Shiono, an actor who loves home appliances, as a guest
On Wednesday, September 10, 2025, the Philips Oral Care new product launch event welcomed actor Eihisa Shiono as a special guest for a talk session on his daily oral care obsession and other topics. Mr. Shiono, who has been using Philips Sonicare series for many years, is known as an actor who loves home appliances, and he revealed at the presentation that it was Sonicare that made him fall in love with home appliances. He commented on the new product, “It is gentle on the teeth and gums with little residue, and the feeling of being able to reach deep into the teeth is very pleasant. The plaque removal power has been increased from 7 times to 10 times that of the previous model of the same grade, and the finish of the brush is clean.” He also commented, “It is more compact than the previous model. The new model is also more compact and lighter than the previous model, so it is easier to carry and your arm does not get tired even if you carry it all the time. He also commented, “It is more compact and lightweight than the previous model, so it is easier to carry and less tiring to hold.
Features of the “Sonicare 7100” and “Sonicare 6500
1. new motor for stable brushing even on back teeth
“Sonicare 7100” and “Sonicare 6500” are equipped with a new motor for stable brushing even on back and side teeth that are difficult to brush. The Adaptive Magnet System automatically adjusts the vibration power for consistent brushing, delivering the right amount of power to the tips of the bristles with approximately 31,000 strokes of sonic vibration to ensure even and thorough brushing of the entire oral cavity. 2.
2. removes up to 10 times more plaque than manual brushing*3
The premium clean brush head, which is equipped with a flexible rubber base, features a large swing of the bristle tips and a large area in contact with the teeth. The bristles adhere closely to the teeth and gums and reach hard-to-brush areas, which is expected to remove plaque up to 10 times more effectively*3 than manual brushing. The flexible material can absorb excessive brushing pressure while cleaning. 3.
Compact and lightweight by downsizing the motor
Compared to the previous model, the new model is about 5% smaller in height and about 8% lighter in weight*4. This makes it more comfortable to use not only at home but also on the go, on vacation, and in various other situations.
4 . Long battery life of about 3 weeks on one full chargeLong battery that can be used for about 3 weeks on a single full charge.
Equipped with a long-lasting battery that can be used for about 3 weeks*5 after a single full charge, reducing the need for recharging and making it more comfortable to continue daily care. 5.
5. 3 modes and 3 strength settings allow you to choose the way you like to brush
Three modes, “Clean,” “Sensitive,” and “White,” are available, and each has 3 strength settings, allowing 9 different brushing settings. You can choose the brushing method that best suits your preference and yourself.
6. easy start function for electric toothbrush beginners
The easy start function gradually increases the power from the beginning of use to the 14th use so that users can gradually get used to the vibrations of the electric toothbrush. Even beginners of electric toothbrushes can use it with ease. 7.
7. Sonicare App to guide you to proper brushing
Handle and Sonicare App can be paired via Bluetooth®*6. The app allows the user to check daily tooth brushing records such as number of times brushed, time, and brushing strength. It provides personalized content such as brushing guides and tips and tricks.
Check out the Philips Sonicare series
*1 POCH 2025 Dental Professional Tracking Research (comparison within electric toothbrush brands)
*2 AMAZON is a trademark of Amazon Services LLC and its affiliates.
3 When Premium Clean brush head is used / When Clean mode is used / According to Philips research
*4 When brush head is attached. 4 Compared with Protect Clean series (HX6877/56).
5 When brushing for 2 minutes twice a day as a rule of thumb.
6 The Bluetooth® word mark and logos are registered trademarks and are the property of Bluetooth SIG, Inc. All other trademarks and registered trademarks are trademarks or registered trademarks of their respective owners.
