World Group’s golf wear brand “adabat” will launch a new brand “ADABAT STREAM” in the spring/summer of 2025. The new brand will pursue new possibilities in golf fashion with modern proposals in line with “current trends (stream),” and will update the existing “adabat” brand to develop products and stores with a focus on the younger generation.
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New golf wear brand 'adabat stream' launches!
Under the theme of “connecting the boundary between the city and the golf course,” ADABAT STREAM sees golf courses adjacent to the city as “oases. Away from the hustle and bustle of the city, golfers can enjoy a relaxing atmosphere and play golf in a special place where time passes leisurely. The brand seeks to create relaxed clothing that is not only well-designed, but also comfortable and made of the finest materials.
Launched on February 7 (Fri.), the official website features an online store selling the 2025 Spring/Summer collection, a seasonal catalog, a LOOKBOOK, and pop-up events. LOOKBOOK, and pop-up event information.
