BULK HOMME, a men’s skin care brand, announced that it will renew the formulas and packaging of six products, mainly in its skin care line. The renewed products will go on sale on Wednesday, March 12, 2025. In addition, a completely new shaving foam, “THE SHAVING FOAM,” will be available for pre-sale at Lofts nationwide starting Saturday, March 1.
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The New Bulk Homme is Here!Core Products Renewed to Meet Today's Ever-Changing Men's Beauty
Since its establishment in 2013, Bulk Homme has been pursuing the basics of men’s skincare and has repeatedly and uncompromisingly conducted research and development to launch a number of products. Now, 12 years after its establishment, the beauty environment surrounding men has changed drastically with the increase in ultraviolet radiation, global warming, and the generalization of men’s beauty to new options. In response, Bulk Homme is fully renewing its six skincare products, from formulation to package design, in order to continue to be a brand that supports men in freely envisioning their ideal future while addressing their latent skin concerns. The most noteworthy point of the full renewal is the new original concept ingredient “Triple Saccharide®,” which is composed of three sugars. In addition, carefully selected plant-derived ingredients with strong vitality and high nutrients have been blended. In order to achieve a design that considers the circulation of people and the global environment, the company says that ingredients not necessary for the skin have been eliminated to the maximum extent possible. Bulk Homme’s unique floral fruity fragrance is still present.
What is Bulk Homme's unique concept ingredient Triple Saccharide®?Contains three types of sugar that suppress shine on the skin surface and keep moisture in all day
Triple Saccharide®” is the focus of this renewal. This ingredient was developed with a fundamental approach to men’s skin, which tends to be delicate and prone to imbalances between moisture and oil. Although it is possible to achieve long-term moisturization using solid oils such as balms, covering men’s skin, which tends to have a high sebum content, with solid oils can cause problems due to stickiness, shine, and excessive oil content. Against this backdrop, the renewed product focuses on “sugar,” a solid that is soluble in water. Sugar can retain moisture for a long period of time while covering the skin’s surface, so it keeps the skin’s moisture level while suppressing shine on the skin’s surface, which is often the case with solid oils.
Bulk Homme spent approximately two years in development, experimenting with various combinations of the myriad types of sugar available, in pursuit of the ideal balance of formulations. The process of verifying the experience of using the formulation and feeling the effects the next morning, several days later, and several weeks later was repeated, and the three types of sugars that are best for men’s skin were discovered. Such Bulkohm’s original concept ingredient “Triple Saccharide®” remains on the surface of the skin to exert its moisturizing effect not only in leave-on products such as lotion and milky lotion, but also in rinse-off products such as facial cleanser and body wash. The following is an overview of three such sugars.
Sugars comprising Triple Saccharide® 1Glucosyl trehalose
Glucosyl trehalose is a sugar derived from corn starch and a natural moisturizing ingredient. It protects cells and protects the skin from cell damage caused by UV rays, and reduces inflammation and skin irritation.
Sugars that make up Triple Saccharide® 2Trehalose
Trehalose is also known as “the sugar of life” and is a naturally occurring ingredient with excellent moisture retention and moisturizing properties. It has an autophagy-induced suppression of skin function decline and thus prevents skin dryness caused by atopic dermatitis, rough skin, and other skin conditions.
Sugars that make up Triple Saccharide® 3Isomerized sugar
Isomerized sugar has functions such as producing and promoting factors related to barrier function such as NMF, hyaluronic acid, ceramide, and CE components, and regulating indigenous skin bacteria. They exhibit a high moisturizing effect by remaining on the skin’s surface and binding to keratin.
Product line containing 'Triple Saccharide®'Six renewed skincare products plus new concept shaving foam
The skincare items that Bulk Homme is renewing are a cleanser, toner, and milky lotion, cleansing sheet, body wash, and body treatment. In addition, a carbonated shaving foam will be newly added to the product lineup.
*1 To stratum corneum
*2 Moisturizing ingredients
*3 Sheets wipe away dirt
*4 Olive oil PEG-7 esters (cleaning)
*5 Carbon dioxide (injection agent)
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