TATRAS, which offers high-quality materials, beautiful silhouettes, and urban, practical outerwear, has released the campaign visuals for its fall/winter 2024 collection.
TATRAS 2024AWTATRAS' latest collection is an urban and contemporary interpretation of military and outdoor wear
The TATRAS Fall/Winter 2024 collection is inspired by military and hiking styles. The TATRAS Fall/Winter 2024 collection continues the theme of the Spring/Summer 2024 collection, which was inspired by military and hiking styles. The collection further evolves the universal aesthetics of military and inspiration from hiking gear, and adds an urban essence to elements such as “gopecore” and “luxury,” styles that incorporate the mood of the outdoors into everyday life. In conjunction with the release of the campaign visuals, a special movie was also released. The movie fully expresses the TARATLAS style and the world view of this collection, so be sure to check it out as well.
Click here for the special page
This season, the brand reinterprets its “military” roots by incorporating the down jacket technology that is part of the TARATLAS identity into a wide range of items. The collection is a modern interpretation of classic military styles, with urban and sophisticated designs. The colors of the collection include natural tones such as khaki, beige, and ivory inspired by military and outdoor wear, as well as black and wine accents created from different materials. The fabrics used include sustainable materials, high-density cotton nylon used for military coats, and current military cloth woven with a thick count to increase durability. The line also features new materials inspired by its hiking roots, such as a lightweight taffeta fabric with an ultra-glossy finish for an urban look, and a boa fabric with a laminated backside for enhanced cold protection.
