Ploom X ADVANCED” is now available in a new, limited-edition “red” color! SPECIAL EDITION RED BY ORA ITO


Ploom X ADVANCED" is now available in a new, limited-edition "red" color! SPECIAL EDITION RED BY ORA ITO

JT’s Ploom X ADVANCED device for heated cigarettes is now available in a limited quantity of the “SPECIAL EDITION RED BY ORA ITO” color. It is now on sale at Ploom stores nationwide.

'Ploom X ADVANCED' NEW colorA vivid 'red' color created by world-renowned designer Ora Ito

The “Ploom X ADVANCED” was released in November 2023. ADVANCED” has released its first limited edition color. It is called ” SPECIAL EDITION RED BY ORA ITO “. This is the first Ploom X ADVANCED to be released in a limited edition color, “SPECIAL EDITION RED BY ORA ITO,” a striking red color created in collaboration with Ora Ito, a world-renowned designer who has designed many global brands. The color variations available to the general public are basic black and silver, so if you want to add a little personality to your personal belongings, this is a must-have.

In addition, to celebrate the release of this product, special editions will be on display at Ploom Shops nationwide from March 1 (Friday). Please take this opportunity to experience the overwhelming presence and passionate design of SPECIAL EDITION RED in a special space.

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A unique experience created by designer ” Ora Ito

Ora Ito is a French designer with a global career, having worked for world-class manufacturers such as Swatch, Heineken, and Davidoff, and was named one of the ” Top 40 Most Influential Designers Under 40 ” by the British lifestyle magazine Wallpaper. He has been selected as one of the “Top 40 Most Influential Designers Under 40” by the British lifestyle magazine “Wallpaper”. He is the originator of the concept of “Simplexity” and specializes in a design approach that goes beyond the old conventions of the design industry to decipher contemporary society and envision its future.

Ora Ito said of the product, “Red is a very symbolic color, but what is truly fascinating is its impact. You only need to place one red object in a room to understand its unique energy. Red is a color that can be interpreted in many different ways. For some it is love and passion, for others it is boldness and strength. He added, ” For me, this special red is a symbol of the passion for this product that Ploom and I share, to broaden people’s sensibilities.”

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Ploom Design HouseCollaborations with designers, artists and musicians to deliver experiences that stimulate the senses!

Starting with this collaboration, JT has launched a new project called “Ploom Design House,” based on the concept of “expanding pleasure and design. Ploom X, which has collaborated with Yosuke Aizawa of White Mountaineering in 2022 and Ichiro Yamaguchi of Sakanaction in 2023, will collaborate with talented designers, artists, and musicians from Japan and abroad, Through a variety of projects including fashion, food, and events, Ploom X plans to deliver creative experiences that stimulate the five senses.

Click here for more details about “Ploom Design House


[ Product information ]
Release date : March 1, 2024
Price : 1,980 yen (tax included)
Contents : Device, AC adapter USB-CTM, USB Type-CTM cable USB-C to USB-C, cleaning stick

[ SalesStores ]
CLUB JT Online Shop
Ploom Shops nationwide (Sapporo, Sendai, Ginza, Tokyo Station, Shibuya, Yokohama Porta, Nagoya, Namba, Hiroshima, Tenjin)
・Oi Tobacco Shop (Map )

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