Heron Preston, a versatile and creative artist, and the Swedish fast fashion brand ” H&M ” announce the conclusion of a long-term partnership. The project “H2” will include the launch of a collection by Heron Preston, advisory services to the H&M design team, and the discovery of young creative talent.
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Heron Preston is not only a designer, but also an artist, DJ, consultant, art director, and collaborator in a wide variety of fields. In this collaborative project with H&M, ” H2,” he will serve as design advisor for H&M’s menswear line, as well as present a special seasonal collection that will explore new concepts such as durability and versatility.
Support projects for young, self-taught creators to hone their talents are also in the works.
The H2 Talent Program focuses on young self-taught creators and provides support for fresh new talent. The program also aims to promote a shared commitment to closing the fashion loop by launching experimental projects that apply circular thinking.
Preston said, ” I have always conveyed the message that each of us is at the center of fashion, and H&M is a brand for everyone in the world. I love to push the boundaries of what is possible, and I felt that H&M was very interested in doing that with me… I admire that a company as big as H&M is willing to take risks with us, and I hope that we will continue to do that together. Because our shared belief is that real change must happen on a scale that ultimately touches ” everyone.” He commented. More details, including the release date of the collection, will be announced in the coming weeks.
