GU will launch a collaborative collection with “beautiful people,” a fashion brand that has surprised the world with its unconventional manufacturing on Friday, March 3. and original stickers will be given away at limited stores.
Suponsered by
GU and Beautiful People’s hot collaboration collection! Item information details will be released on February 21.
Hidenori Kumakiri, a former patterner at Comme des Garçons, founded Beautiful People in 2006 with his classmates from Bunka Fashion College. From the 2017/18 fall/winter season, the brand has moved its collection presentation venue from Tokyo to Paris, and in 2020 won the ” 38th Mainichi Fashion Grand Prix “, the most prestigious fashion award in Japan. This time, the brand and GU, whose brand message is ” YOUR FREEDOM The details of the items will be announced on February 21. Details of the items will be released on a special website on February 21 (Tue.). Also, from February 21 (Tue) to March 2 (Thu), g.u. Ginza Marronniergate and g.u. Tennoji MIO stores will feature an advance display area expressing the world view of the collaboration collection. The first 200 visitors to the stores who register a favorite item from the collaboration collection on the GU online store will receive an original ” GU and beautiful people ” sticker, available only at the stores where the items will be on display.
[“g.u. and beautiful people” detail information
Sales Date: Friday, March 3
Sales Stores: GU stores nationwide and official online store
Preliminary display at the following stores from Tuesday, February 21
– g.u. Ginza Marronniergate store
– g.u. Tennoji MIO store
*Preliminary display at g.u. Tennoji MIO store will start on Wednesday, February 22 as all stores will be closed on Tuesday, February 21.
