GU will launch a collaborative collection with “beautiful people,” a fashion brand that has surprised the world with its unconventional manufacturing on Friday, March 3. and original stickers will be given away at limited stores.
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GU and Beautiful People’s hot collaboration collection! Item information details will be released on February 21.
Hidenori Kumakiri, a former patterner at Comme des Garçons, founded Beautiful People in 2006 with his classmates from Bunka Fashion College. From the 2017/18 fall/winter season, the brand has moved its collection presentation venue from Tokyo to Paris, and in 2020 won the ” 38th Mainichi Fashion Grand Prix “, the most prestigious fashion award in Japan. This time, the brand and GU, whose brand message is ” YOUR FREEDOM The details of the items will be announced on February 21. Details of the items will be released on a special website on February 21 (Tue.). Also, from February 21 (Tue) to March 2 (Thu), g.u. Ginza Marronniergate and g.u. Tennoji MIO stores will feature an advance display area expressing the world view of the collaboration collection. The first 200 visitors to the stores who register a favorite item from the collaboration collection on the GU online store will receive an original ” GU and beautiful people ” sticker, available only at the stores where the items will be on display.
[“g.u. and beautiful people” detail information
Sales Date: Friday, March 3
Sales Stores: GU stores nationwide and official online store
Preliminary display at the following stores from Tuesday, February 21
– g.u. Ginza Marronniergate store
– g.u. Tennoji MIO store
*Preliminary display at g.u. Tennoji MIO store will start on Wednesday, February 22 as all stores will be closed on Tuesday, February 21.
