TATRAS has unveiled an artistic campaign visual for the 2022 Spring/Summer collection, using VFX (visual effects) technology for the first time. The visuals are a fusion of futuristic and contemporary imagery in a fantastical world, and the essence of the brand, which celebrates its 15th anniversary this year, is scattered throughout the visuals.
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The 2022 Spring/Summer collection expresses the brand concept of “one and only”. Elegantly updated with the use of different materials.
The Italian brand ” TARATRAS ” from Milan is known for its sophisticatedly designed down jackets. In the campaign video using VFX, the “Shikigami” (god of ceremony) is used to depict the scene where warm spring arrives after a cold winter. The visuals are modern and unique, mixing natural locations with otherworldly backgrounds.
The 2022 Spring/Summer collection is characterized by a combination of materials that create an elegant look by combining nylon and other materials. Trench coats and mod coats, which are popular spring staples, are made of 100% nylon with a cotton-like texture. Also of note are the colorful items in yellow, red, and other shades.
