TBC, a pioneer in esthetic care, has launched its first men’s cosmetic brand, ” LUWONT. Four items, including a base cream and face powder, are scheduled to go on sale at the TBC online store on January 20 (Thu).
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Makeup debut this year! Cosmetics is a grooming item for businessmen
LUWONT, a men’s cosmetic brand launched by TBC, is a word coined from the Finnish word “luonto,” meaning “nature,” and the English word “want,” meaning “desire. The word “luonto” was coined from the Finnish word “luonto” meaning “nature” and the English word “want” (to want, to be). The concept of “luonto” is to give confidence to those who “want” a “natural” change and become the “person they want to be. The concept is to bring out your true charm and lead you to a clean and natural appearance. The brand was launched to solve the problems of today’s businessmen, such as dark circles caused by lack of sleep, a pale complexion, and bothersome shaving marks.
Introducing the features and each item of men’s cosmetics produced by TBC, which deals with bare skin
The skincare-inspired Ruonto makeup items contain beauty ingredients used in MEN’S TBC’s facial courses. These are TBC’s original beauty ingredients that leave the skin moist and soft. Because this is an item for daily use, it also features a maximum of six free formulas that are gentle on the skin and do not require cleansing. The business-like design of the product makes it comfortable for front-line businessmen to carry around with them. In addition, as part of its environmental efforts, the company is particular about the use of environmentally friendly raw materials and packaging materials.
LUONTO Base Cream (BB Cream)
This BB cream is a skincare-like product that prevents rough skin and leads to natural, bright-looking skin. With a texture that blends well with the skin, it covers pores and gives the skin an even complexion. The color is natural beige.
Price: 3,850 yen (tax included)/30g
LUONTO Point Cover Palette (Concealer)
A multi-purpose concealer in a 3-color palette type that covers a variety of skin problems and skin tones. The original orange beige is for blue beards and dark circles, while the natural beige is for blemishes and acne scars. The light beige can be used to cover dark spots. The compact comes with two double-sided tips and a mirror.
Price: 4,400 yen (tax included)/3g
LUONTO Face Powder (Foundation)
Containing soft focus powder, this face powder naturally covers pores and dullness. It gives the skin a clean look without shine, and with SPF22/PA++, it is recommended as a daily UV protection. A dedicated brush and this compact also comes with a mirror.
Price: 5,500 yen (tax included) / 8.5g
LUWONT Eyebrow Styler (Eyebrow Styler)
A 3-in-1 type eyebrow pencil, powder, and brush in one, easily creating the ideal eyebrows. The smooth, easy-to-draw elliptical pencil and naturally colored powder balance the eyebrows. Available in two colors, light black and light brown.
Price: 3,300 yen each (tax included)
[ LUWONT ] Detailed information
Release date: Thursday, January 20, 2022
Distributor: TBC Online Shop
