SHISEIDO MEN has released a new version of its famous “Ultimune” serum. Focusing on the aging of men’s skin, which is said to age 10 years faster than women’s skin, SHISEIDO MEN has evolved into a more powerful serum.
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SHISEIDO MEN, the men’s series of the SHISEIDO brand, which is available in 90 countries and regions worldwide, focuses on “aging male skin” based on 100 years of male skin research. The brand’s iconic serum “Ultimune” a.k.a. “Kuro-Al” has been updated, and on July 21 (Mon.), the new “SHISEIDO MEN Ultimune™ Power Rising Serum” will go on sale. In Japan, the product will be available mainly at department stores and cosmetics specialty stores nationwide, as well as on the official SHISEIDO website, Shiseido’s online store, Amazon, and the Rakuten Official Shop.
Over the years, Shiseido has continued to study the skin physiology and preferences of users by age and gender, and has revealed various differences in the skin physiology of men and women. Through this research, Shiseido discovered that men’s skin is more susceptible to damage and ages 10 years earlier than women’s, and that they have an insight that they want to obtain a “toned and youthful impression.” SHISEIDO MEN’s new Ultimune realizes a multiple approach to maintaining a youthful impression. It contains ” POWER Peptide AA+™ (Carnosine, Glycerin/Moisturizing) ” as a new beauty ingredient. By concentrating moisture and other ingredients in a single drop of serum and delivering the beauty ingredients to the skin*1 without stickiness, it reduces the appearance of fine lines and wrinkles caused by dryness*2 and leaves the skin smooth, tight, and firm for a bright, clean impression. It is a serum that “turns age into power”, making you more attractive as you age.
1 Up to the stratum corneum
*2 Efficacy evaluation tests have been conducted.
Once again, our ambassadors, Takashi Sorimachi and Nanako Matsushima, appear!New commercial focuses on the charms of men born with age
Takashi Sorimachi and his wife Nanako Matsushima, who made a big splash when they became ambassadors and appeared in a commercial in November 2023, appear again in the new Ultimune commercial “You will never change. The nationwide airing of the commercial will begin in July after the launch of the product. The commercial will air nationwide on July 27 (Sun.), after the product goes on sale, but it has already been streamed on Shiseido’s official YouTube channel, where you can see the two in a friendly mood. The commercial is composed of photos of Takashi Sorimachi from his youth to the present, along with a narration by Nanako Matsushima, who senses that her husband is becoming more attractive as he gets older, as if to trace the product concept of “turning age into power.
At the press conference held to launch the new product and air the new commercial, Takashi Sorimachi took the stage and commented on the actual use of the product, saying, “The fragrance is very good, and the feeling is neither too smooth nor too heavy, so I really like it. Above all, the new ingredient ” POWER Peptide AA+™ * “ is the key point. It gives me the impression of a firmer, more toned look, and I have high hopes for it.” She commented. The fragrance is the same as before the renewal, but Mr. Sorimachi seemed to like the scent of Ultimune a lot. He also said that he does not like sticky skincare, so the smooth feel of the product is good, and that “since I started using Ultimune, I don’t get dry in the winter anymore,” in terms of moisturizing.
*Carnosine, glycerin (moisturizer)
Product details
SHISEIDO MEN Ultimune™ Power Rising Serum
＜Serum＞
30mL: 9,900 yen (tax included)
50mL: 15,180 yen (tax included)
＜Trial Kit (limited quantity)＞
Facial cleanser 30g, toner 30mL, serum 15mL: 5,500 yen (tax included)
POWER Peptide AA+( Carnosine, glycerin/moisturizing), Triple Camellia GL Extract (Camellia japonica seed extract, Camellia japonica flower extract, Camellia japonica leaf extract, glycerin/moisturizing), Arginine GL (Arginine HCI, glycerin/moisturizing)
How to use
・ Use after washing face or shaving. If using toner, use after toner.
Apply 2 times the amount from the dispenser to your hands and smooth evenly over your face.
Non-comedogenic, allergy tested (does not guarantee that all people will not develop acne or allergies).
Prevents dryness and roughness of the skin
・Comfortable to use as an after-shave lotion to condition the skin after shaving
・Paraben free
