Italian jeans brand REPLAY has announced its partnership with the Aston Martin Cognizant Formula One™ Team as an official partner of the Aston Martin F1™ Team. After more than 60 years away from the F1 stage, Aston Martin will make a spectacular F1 debut in 2021, just in time for the team’s return to the sport.
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Replay to Enter F1 as the Official Denim of Aston Martin, Adding Flair to the Return of a Prestigious Company after 61 Years!
After more than 60 years away from the F1 stage, Aston Martin will make its long-awaited return in 2021. As preparations for its return to Grand Prix racing steadily progress, it was announced that the Italian luxury jeans brand ” REPLAY ” will be the official denim partner. REPLAY, which is popular for its high-quality lifestyle items, will support the team’s attire for their relaxing time away from the track. The creative team features two Aston Martin racers, Sebastian Vettel and Lance Stroll, dressed in Replay denim.
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Jefferson Slack, Managing Director of Commercial & Marketing for the Aston Martin F1™ Team, expressed his delight: “We are very pleased to be able to offer our customers the opportunity to see the Aston Martin F1™ team in the new Replay denim.
Jefferson Slack: “We are truly thrilled to welcome Replay as the official denim of the Aston Martin F1™ Team. In our sport, style and fashion go hand in hand, so the clothes we wear say a lot about our attitude and values. We work hard and play hard. And Replay’s lifestyle-encompassing lineup is the ideal way to bring the world of fashion and F1™ together. Our relationship with Replay is exactly what we deserve. Replay, like Aston Martin, is a brand with a modern perspective, but with creativity, quality, and tradition at its core.”
Matteo Sinigaglia, CEO of Fashion Box K.K., the global leader in denim, also expressed his delight at the partnership.
” We are delighted to announce our partnership with the Aston Martin F1™ Team. It is truly an honor to partner with such an iconic car brand. As a company, we share many common characteristics such as craftsmanship, passion, and innovation. Those characteristics are also values that inspire us in the denim world. We are very proud to be a part of this initiative and look forward to seeing our brand involved in Formula 1™ and supporting the best cars on the grid.”
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