The guest designer for Pitti Uomo 111, which will be held from January 12 to 15, 2027, has been announced as the British luxury menswear brand “dunhill.”
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Contrasting the Restraint and Rigidity of British Style with the Artistry and Elegance of FlorenceSimon Holloway Reflects on Centuries of Cultural Exchange Between the Two
Dunhill, under the creative direction of Simon Holloway since 2023, will host a special salon-style show in Florence on the evening of Thursday, January 14. Ahead of the show, Simon Holloway commented as follows:
“Florence has long held a special place in the British imagination. Its history dates back to the era of the Grand Tour, when young British artists and aristocrats traveled through Italy.The centuries-long relationship between Britain and Florence, which began in pursuit of learning and inspiration, has been nurtured by a shared reverence for artistic expression and classical art. This sensibility resonates deeply with the worldview established by Alfred Dunhill.The exchange between Britain and Florence is a love story that transcends time: the restraint and rigor of British style, and the artistry and elegance of Florence. It is this contrast that makes their relationship so special.Pitti Uomo is a one-of-a-kind event in the world of menswear, and we are deeply honored to have been given the opportunity to present our collection here.“On this stage, which has played such an important role in celebrating the artistry of menswear, I feel it is deeply meaningful to be able to present our ‘Cutting-Edge Classicism’ to Florence,”
In welcoming Dunhill as a guest designer, Francesca Tacconi, Special Events Manager at Pitti Immagine, also issued the following statement:
“There are maisons that open a new chapter without loudly proclaiming major changes.Creative Director Simon Holloway, guided by a vision that deeply understands the spirit of Dunhill while reflecting his own personality, is exploring the tension between sophistication and casual elegance to reconstruct the modern gentleman’s wardrobe.His approach—a masterful reinterpretation of British tailoring—is rooted in the rich and enduring heritage of the Maison, the unique expression of traditional British menswear, exceptional materials, and British and Italian craftsmanship.To be well-versed in the rules of etiquette and respect those norms, while still having the freedom to break them in style—that is the quintessential British attitude.We sought to express this spirit in our Pitti Uomo advertising campaign as well. By wearing a perfectly tailored suit with a gentlemanly, effortless ease while adding a touch of punk, we create irony, individuality, and a captivating charm.”
“By carefully selecting aesthetic references and imbuing understated expressions with sophisticated meaning, Holloway continues to deepen his exploration with each passing season. He fuses effortless elegance with masculine sophistication to propose a wardrobe for living a rich and fulfilling life.The reinterpretation of the maison’s heritage has been elevated to something intuitive and personal, exuding a modern and irresistible charm. This vision is expressed through events that stand out on today’s fashion calendar, characterized by cinematic staging and casting.”
“Pitti Immagine invites talents who have left a lasting mark on the world of menswear and possess the power to redefine the norms of classic style. This invitation is extended only to the most influential figures in the global fashion industry.”
