adidas and beauty&youth to launch “Superstar 80 BY” jointly developed by adidas and beauty&youth

adidas Originals has teamed up with “BEAUTY&AMP”, a brand that pursues authenticity with a spirit of freedom based on the concept of creating enduring values, to create a new line of “Superstar 80V BY”. The Superstar 80V BY, developed in collaboration with BEAUTY&YOUTH UNINTED ARROWS, will go on sale at BEAUTY&YOUTH and BEAUTY&YOUTH retailers in Japan. This model is expected to be a hot item for the Spring/Summer 2004 season.

This model is inspired by the “Superstar” of the 80s. The heel patch is stamped with a snake pattern, and the upper is made of shiny leather, giving the model a luxurious feel that is different from the conventional Superstar.

< adidas Originals for BEAUTY&YOUTH / Superstar 80V BY>
Release date: April 29 (Fri.) Pre-sale at BEAUTY&YOUTH and BEAUTY&YOUTH stores. May 6 (Fri): Scheduled to go on sale at adidas Originals Shops and adidas Online Shop.
Retail price: ¥18,000+tax
Main retailers Location: BEAUTY&YOUTH / adidas Originals Shops / adidas Online Shop
Contact: Ate adidas Group Customer Service Tel: 0570-033-033 (9:30~18:00 except Saturdays, Sundays and national holidays)