The “501®︎︎DAY” Celebrate Collection is now available with Levi’s® unique prints all over!

On May 20, 1873, Levi’s®︎ was granted a patent for metal rivets and the world’s first jeans were born. Since then, Levi’s®︎ has been celebrating this day, the birth of jeans, as “501®︎DAY” by releasing special items and collections. This year’s Celebrate Collection will feature the raw, unwashed SHRINK-TO-FIT™ jeans and will be available from Friday, April 24, 2020.

All items in the 501®︎︎DAY Collection are named “BATHTUB”, and the unique jeans with prints that gradually appear as they are worn in are the hottest items!

The Celebrate Collection will feature four items: the rigid 501®SHRINK-TO-FIT™ model, 501®, denim jacket, and denim shorts. The collection is full of playfulness, as all items feature a fabric with an all-over print of artwork explaining how to grow raw, unwashed SHRINK-TO-FIT™ jeans. The 501®SHRINK-TO-FIT™ model, with its unique artwork print that appears as the wearer wears it, is the most noteworthy item in the collection.

Check out the Levi’s®︎ “501®︎DAY Collection” special site!

All the models in this collection are named “BATHTUB” after the well-known ritual of soaking the denim in a bathtub while wearing rigid denim to make it conform to the shape of the body.