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TOP / NEWS / 55DSL / 55DSL makes its long-awaited return! DIESEL UPCYCLING FOR”, a collaborative series that explores the possibilities of reuse through the designer’s imagination

55DSL makes its long-awaited return! DIESEL UPCYCLING FOR”, a collaborative series that explores the possibilities of reuse through the designer’s imagination Page 5

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55DSL makes its long-awaited return! DIESEL UPCYCLING FOR", a collaborative series that explores the possibilities of reuse through the designer's imagination

What is ” DIESEL UPCYCLING FOR ” based on the sustainability strategy?

DIESEL UPCYCLING FOR” is the first large-scale initiative based on DIESEL’s “FOR RESPONSIBLE LIVING” strategy, focusing on constant upcycling in production, adaptation to global change, and engagement with a sustainable future. It is the first major initiative to focus on permanent upcycling in production, adaptation to global change, and engagement in a sustainable future. It is based on four pillars named ” Be The Alternative,” “Stand For The Planet,” “Celebrate Individuality,” and “Promote Integrity,” as well as responsibility-based sustainability activities.

More information about ” DIESEL UPCYCLING FOR 55DSL

Launch date: Saturday, February 22, 2020
[Launch stores]
・DIESEL GINZA
・DIESEL SHIBUYA
・DIESEL OSAKA
・DIESEL CREARE
・DIESEL LUCUA
・DIESEL ONLINE STORE
・DIESEL Hankyu Umeda* Pop-up store March 4 (Wed) – 10/8 (Tue )

Contact: 0120-55-1978 (Diesel Japan)
Special site here

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