Diesel and Eastpak collaborate for the first time. The collection gives a new look to Eastpak’s signature products with Diesel’s unique interpretation. The ” Diesel x EASTPAK ” collection will be available online and at select stores of both brands from August 28 (Thu.).
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Resonance of street spiritDIESEL and EASTPAK combine aesthetics in first collaboration
Both Eastpak and Diesel share the attitude of breaking down stereotypes and creating new values. Founded in 1978, Diesel has made a name for itself with its unique interpretation of denim styles. In the 1990s and 2000s, the company produced a number of iconic jeans that have continued to have a major impact on the fashion scene ever since. Diesel’s strength in functionality and durability makes Eastpak a good partner for Diesel.
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Solid functionality and playful designsA collection that stands out for its individuality with trompe-l'oeil prints and mix of different materials
This collection includes “daypacks,” “shoulder bags,” “springers,” “store totes,” ” This collection reinterprets the classic Eastpak models such as the “Daypack,” “Shoulder Bag,” “Springer,” “Shop Tote,” and “Transit Luggage” from Diesel’s streetwear perspective. The original Eastpak logo peeking out from under the reconstructed logo symbolizes the fusion of the two brands. The item adopts two major approaches. The first is a trompe-l’oeil print inspired by Diesel’s iconic denim. The structure of the multiple pockets, the frayed texture, and even the detail of the coin pocket are realistically expressed, creating a visual illusion. The other is a mix of different materials, combining Eastpak’s robust Cordura fabric with Diesel’s cut-off denim. The size of the bag, which is easy to use in daily life, adds a sense of playfulness that is typical of the brand.
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In particular, the ” Transit Luggage ” ( S and L sizes ) combines practicality and presence by combining functional pocket work with a trompe l’oeil print. In this collection, “fashion as self-expression,” embodied by Diesel, and “functionality in preparation for adventure,” pursued by Eastpak, are established in the same product. The result is a lineup that embodies “Successful Living,” adaptable to a wide range of situations, from urban living to travel.
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Contact: Diesel Japan/ 0120-55-1978
