Even Kosaku Shima Wore Denisura! edouin proposes “hakikata reform” to change modern business style from the way pants are worn

As business styles become more liberalized in line with changes in the way people work, Japanese denim brand EDWIN proposes the ” Hakikata Reformation ” that will revolutionize the way pants are worn in the business scene. The company will sequentially launch the ” EDWIN DENISLA ” series for the business scene of the future. The “Edouin Denisura” series will be launched in a series of products that will be suitable for the business scene of the future.

edouin proposes “hakikata reform” for japanese businessmen. DENISLA is an alternative to the increasingly casual business style.

For businessmen who are having a hard time finding the right clothes to wear on a daily basis due to the casualization and liberalization of business style, Edouin, one of Japan’s leading denim brands, proposes the “Hakikata Reformation,” a change in business style starting from the styling of the pants. Starting with the “Edouin Denisura EXECUTIVE,” the company will launch a series of denisura that are easy to use in business situations under the title of “business denim that can be used. The leader selected to implement and promote the Hakikata reform is the popular salaryman character Kosaku Shima. The character of Kosaku Shima, wearing a jacket and Edwin’s Denisura with casual jacket shorts, is also a focus of attention.

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