In conjunction with Milan Design Week, the second chapter of ARMANI/Archivio began on Tuesday, April 21, 2026 at the Giorgio Armani Boutique in Via San Andrea, Milan, with the launch of a collection of men’s and women’s clothing from 1979 to 1994. Thirteen different looks will be faithfully reproduced and items will be available for purchase. The collection will be available at select limited edition Giorgio Armani boutiques, Apropos Berlino, Just One Eye Los Angeles, and MyTheresa.com. In Japan, the collection will be available at the Ginza and Omotesando stores from Friday, May 8.
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Giorgio Armani 50th Anniversary Project Chapter 2A look from the 70s to the 90s slips back in time! Jackets and other items faithfully reproduced
ARMANI/Archivio is a project launched in 2025 to celebrate the 50th anniversary of Giorgio Armani. It is an interactive platform that systematically archives and manages Giorgio Armani’s collections, connecting the past with the future while continuing the brand’s heritage. The collection allows visitors to experience Armani’s 50 years of creativity, consistency, and evolution.
This second chapter of ARMANI/Archivio is based on the ” Past Perfect. Future Ready The second chapter of ARMANI/Archivio offers a new generation the opportunity to redefine and reaffirm the essence of the brand, with a collection that, for the first time, faithfully reproduces and sells 13 different looks for men and women from 1979 to 1994. In particular, the jackets, which form the core of the selection, are symbolic of the link between the past and the future, thanks to Giorgio Armani’s unique design forms.
Eli Russell Linetz handles the second chapter of the advertising campaignVisuals that capture the vintage feel of the archive collection, but updated with a contemporary perspective
xARMANI/Archivio The second chapter of the advertising The campaign was shot by Creative Director Eli Russell Linnetz. It depicts the brand’s values from a contemporary perspective through clothes that fit naturally with the lines of the body. Reminiscent of the brand’s early campaigns, the images skillfully capture a vintage feel, the atmosphere is free and authentic, and the clothes and attitude express timeless style. Details of each look are now available on the special ARMANI/Archivio website.
Immersive content during Milan Design Week!Talk sessions, workshops and other events in Milan boutiques
During Milan Design Week, the Giorgio Armani boutique, located in Via San Andrea, will feature a special space created by Milan-based studio NM3. During the event, there will be talk sessions with experts in fashion and museum collection management, the “Throwing Fits_” podcast from New York, DJ sets, workshops, and other immersive events to experience the fusion of fashion and culture.
Giorgio Armani Boutique Program Details
Wednesday, April 22, 19:00 Eli Russell Linnetz (Creative Director/Photographer) and Throwing Fits (Podcast)
Thursday, April 23, 19:30 Elise Bye Olsen ( Fashion Researcher) and Gillian Choi (Curator)
Friday, April 24, 19:30 Miyako Belizzi (Costume Designer) and Throwing Fits (Podcast)
Saturday, April 25, 19:30 Luca Benini (Founder, Slam Jam) and Gianluca Cantaro ( Fashion journalist/creator/consultant)
Contact: 03-6274-7070 (Giorgio Armani Japan)
