Reebok to integrate its brand logo into the “Vector Logo” from 2020! Proposing a lifestyle that transcends the boundaries between fashion and fitness

Reebok, the global fitness brand, announced that it will integrate the brand logos of both “Reebok CLASSIC” in the fashion category and “Reebok” in the fitness category, which have been using different logos, starting in 2020. In November 2019, the company will also launch a limited number of fitness items featuring the ” Vector Logo ” at an early stage.

Under the ” Vector Logo “, Reebok transcends categories to meet the needs and realities of today

Today, the boundary between casual wear and sportswear is disappearing, without a detailed segregation between working out at the gym and everyday life. Reebok, a brand that combines fitness and fashion, will integrate its fashion and fitness category logos in order to respond to the new needs and realities of people living through such modern times and build a stronger brand presence. Under the ” Vector Logo “, Reebok will continue to develop products that transcend category boundaries and are consistent across the entire brand. The ” Delta Logo ” first introduced in 2011 and used in the fitness line will continue to be used on select products, including CrossFit and UFC-branded Reebok apparel.

Reebok’s beloved brand symbol, the ” Vector Logo ” has been updated with a sharper design!

Created based on Reebok’s 50+ year old side stripe and cross check design, the ” Vector Logo ” has remained Reebok’s most recognizable brand symbol since its introduction in 1992, and has become a beloved reminder of iconic moments in the sport. The “Vector Logo” has been integrated into the Reebok brand. The “Vector Logo” will be integrated with the new logo, which will maintain its original structure and update the design to make it easier to read and clearer.

In addition, the ” Reebok Store Shibuya,” which opened on September 14 this year, is a new concept store that combines the fitness and fashion categories prior to the logo integration.