DIESEL and COCA-COLA have teamed up to create a capsule collection using recycled materials, and for one day only, on October 14 (Monday, holiday), a giant Diesel x Coca-Cola recycling box will appear at the Shibuya Scramble Crossing. A pop-up event will also be held.
Suponsered by
Beautiful fashion from waste plastic. THE (RE)COLLECTION”, a cutting-edge capsule collection
The theme of the collection from the Diesel x Coca-Cola collaboration is “THE (RE)COLLECTION,” a special collection created by using recycled materials such as PET bottles and recycled cotton, and matching the symbolism of Coca-Cola with Diesel’s fresh and modern interpretation of casual wear. This special collection was created by matching the symbolism of Coca-Cola with the fresh and modern interpretation of Diesel’s casual wear. In an industry where environmental impact is an issue, the collection reiterates the importance of recycling in an accessible way: beautiful fashion made from recycled materials.
Iconic items from ” THE (RE)COLLECTION” that are sure to catch your eye!
Focusing on future inspiration to create new products from recycled materials, ” THE (RE)COLLECTION” releases a number of visually appealing items. The Coca-Cola red color is a playful accent to the navy and monotone base items, and it is nice to know that there are items in one collection that can be used throughout the season.
A giant recycling box will appear in Shibuya for one day only!
To celebrate the launch of THE (RE)COLLECTION, a giant DIESEL x COCA-COLA recycling box will appear at Shibuya Scramble Crossing on October 14 (Mon., holiday) from 11:00 to 18:00. MAGNET by SHIBUYA109 entrance event space (〒150-0041Tokyo The capsule collection THE (RE)COLLECTION, made from recycled PET bottles, will be exhibited and a special movie will be shown at the event space (1-23-10, Jinnan 1-chome, Shibuya-ku, Tokyo 150-0041). DIESEL x COCA-COLA original logo stickers will be given away on a first-come, first-served basis, and the first 1,000 people tocorrectly answer a quiz on the DIESEL LINE official account with a hint from the collection on display will receive a cold Coca-Cola. The first 1,000 people to correctly answer a quiz on DIESEL LINE’s official account will receive a free cold Coca-Cola.
A special campaign will be held for a limited number of 10 people to win items from THE (RE)COLLECTION!
In addition to the pop-up, a campaign will be held from October 14 (Mon., holiday) to November 14 (Thu.), 2019, where you can win 10 items from THE (RE)COLLECTION by taking a photo of the PET bottle recycling symbol and sending the photo to the official DIESEL LINE account. The campaign also features a drawing for 10 winners of THE (RE)COLLECTION items. For image recognition of the recycle mark, a unique AI image analysis system combined with cloud machine learning services has been designed. In addition, those who correctly answer a quiz about this collection will receive an original wallpaper. For more details, please check the message on the DIESEL LINE official account, so why not take this opportunity to add a friend by searching for ” DIESEL ” in the ID search on the LINE official account. *The present will end as soon as it is gone. Campaign is subject to change or end without prior notice.
More information about ” THE (RE)COLLECTION
Release date: October 7, 2019 (Monday) –
Available at: major DIESEL stores nationwide and DIESEL ONLINE STORE
Special page on the official website here
