A new conception of ” Velvet Denim ” from Diesel!

DIESEL, which has always been developing innovative items, has introduced a new line of “Velvet Denim. The new “Velvet Denim” will be sold at major stores nationwide and at the DIESEL ONLINE STORE.

The greatest charm of velvet denim is the fusion of “elegant luster” and “hard atmosphere

By combining denim with a soft velvet-touch flocked finish, a cool look is achieved while at the same time providing a relaxed fit. The fusion of denim’s inherent hard impression, soft touch, and deep luster is sure to satisfy even the most discerning of men.

Denim For Softie” is the concept of DIESEL’s Velvet Denim

The visual concept behind the “Velvet Denim” image is “Denim For Softies. Based on the idea of focusing on the essential soft side of denim rather than stereotypes, the visuals show that behind strong and hard personalities and personalities, there is tenderness and compassion. The models, clad in tattoos and leather, appear tough at first glance, but with children, flowers, and embroidery sets in their hands, they evoke an inner tenderness.

There are three velvet denim models for men in the lineup. They will be available in four dark and dusty colors.

From left, D-VIDER 0091U ¥42,000D-STRUKT 0091I 42,000 D-BAZER 0091T (available in two colors) ¥36,000 *All prices exclude tax.
Indigo color models will be available from this fall.

Available at : Major stores nationwide, DIESEL ONLINE STORE
Inquiries: 0120-55-1978 (Diesel Japan)