![STUDIOS [ 6 reasons why it is a popular select store ].](https://otokomaeken.com/wp-content/uploads/2015/11/f7408912e0496cacbbfb386339817cd8.jpg)
So-called “mode fashion” has a certain following regardless of trends. When trying to incorporate this style, the main options have been expensive items from high-end European brands and inexpensive items from fast fashion brands, leaving a void in the zone that offers just the right price range for adult men. Stidios has quickly established itself as a popular select store by developing so-called brands and Stidios Private Brands (PB), which are favored by highly sensitive men. The following is an introduction to the appeal of ” Studios,” a select store led by President Tani, who also became the youngest IPO in the apparel industry.
Suponsered by
What is Studios?
A popular select store whose philosophy is “From JAPAN to the WORLD.
Originally a business started in April 2007 by Daytona International Inc. which operates FREAK’S STORE, Masato Tani, who has been in charge of the business since the first store, conducted an MBO (management buyout), and in March 2009 the company was renamed STUDIOS Inc. Ltd. in March 2009. Currently, the company operates 14 physical men’s stores in urban areas nationwide, as well as an e-commerce store. (As of November 2015)
In September 2015, the company was listed on the Tokyo Stock Exchange Mothers. In the future, Mr. Tani himself declared that he aims to become a Japanese version of LVMH through friendly M&A of Japanese brands.
Attraction of Studios (1) “A wide variety of highly sensitive TOKYO brand products and high quality made-in-Japan PB products!
The product line that Studios offers is divided into two categories: “TOKYO brands, mainly Japanese designer brands,” and “Studios’ private brand (PB) products, which focus on made-in-Japan. While the designer brand items are naturally priced accordingly, the PB products are “reasonably priced, but with the high quality that only made in Japan can offer. The company’s reputation for “good cost performance” has spread overseas, with some foreigners going out of their way to visit the company every few months to purchase items. The company is able to develop this kind of business because it has an in-house designer and production management team, and has a system in place to commission the most appropriate domestic workshop, factory, and craftsman to manufacture each product.
In fact, there are other merits to developing made-in-Japan PB products besides quality. The advantage is ” short lead time. For example, it generally takes about six months from order to delivery for products made in China, but Japanese-made products can be on store shelves in about two months from order placement. This means that the company is able to reflect changing trends in its products as quickly as possible without missing out.
As of 2021, Stidio’s original products will be discontinued.
Attractiveness of Studios (2) “You can get sophisticated fashionable clothes at reasonable prices!
While most select stores in Japan specialize in American casual and American style, Studios’ specialty is “mode. As President Tani says, “UNIQLO is for daily necessities, while Studios is for taste. The recent trend among select stores is to “attract customers with brand-name products and make a profit by selling private brands (PB) with high profit margins,” but in the case of Studios, PB products are the gateway to sales of designer brands, and the company is now looking to grow with the brands and compete globally. The company’s strategy is based on a “lose money, gain money (but not too much)” approach, where it aims to increase customer satisfaction even if the cost ratio of PB products is set high, and appeal the quality of its mode designs to customers who will eventually purchase higher-priced TOKYO-brand products. This strategy makes me happy as a consumer.
Attraction of studios (3) “The world’s largest selection of TOKYO brand products. You can compare with the original StUDIOS at the store!
Styles are composed of half PB products and half select brand products. Especially for TOKYO designer brands, the company handles more than 200 brands, the largest number in the world. The appeal of this wide range of products includes not only major brands such as Factotum, Sullivan, N. Hollywood, White Mountaineering, and Sofnet, but also high-profile brands such as Etcense. One of the best parts of visiting a store is being able to actually try on and compare genuine designer brands and PB products.
As of 2021, the original Stidios products will be discontinued.
Attraction of Studios (4) “You may be able to find a set-up suit for off-duty wear that you can’t find anywhere else!
For example, there are many stores where you can buy business suits, but there are surprisingly few stores in Japan where you can buy set-up suits for off-duty use. Among highly sensitive businesspersons, many opt for classic suits made by Italian brands or those that emulate them. However, if you are not satisfied with the classic suits and prefer suits with a bit of a playful mode, you should definitely consider the Studios select brand and PB set-up suits as an option. In particular, the Jinnan Shibuya store is a large store specializing in men’s suits with a floor space of 90 tsubo, and is especially recommended because of its focus on dress lines such as tailored jackets. (*There is a big difference in the products handled at each store as each store purchases to meet the needs of area customers.)
*As of 2021, original Stedios products have been discontinued.
Attraction of Studios (5) “Shop assistants who are different from the rest.
The production quantity of these tailored jackets is very small because they are made in a workshop run by an elderly couple in Gifu, Japan. We are able to procure the jackets at an unbeatable price under the condition that we can only make a few pieces at a time. It is no wonder, then, that the sales staff at Studios also do work other than selling, such as working as buyers and visiting exhibitions when customers are not in the store. This is to “nurture personnel who are not just apparel sales professionals, but who have the overall ability of a private store owner,” and “to have three salespeople working during the hours when few customers are around…. This is a feature born out of the company’s policy to “train employees to gain experience by taking advantage of inefficient hours that are common in apparel stores, such as three salespeople during hours when there are few customers,” and to “prevent the concentration of excellent people and challenging work only at the head office.
The company also has an in-house system called the “Shibuya Allowance,” based on CyberAgent, which provides a 30,000 yen housing subsidy for those who live within 2 km of Shibuya, and encourages employees to live in the trendy Shibuya area regardless of where they work, creating an environment where it is easy to develop a sense of style.
Attractiveness of Studios (6) “The slender design is a feature that, for better or for worse, picks the right person!
Many of Stidios’ PB products and selected brand products are designed to be slender. Some products are difficult to even wear, let alone look good on an overweight person. When pursuing the scale of customers, it is difficult to create tight silhouette clothes, as they have to be “safe silhouettes that can be worn by anyone, young or old, male or female, thin or obese,” but Stidios’ clothes, by focusing on the slenderness of its target customers’ body shapes, are characterized by “not being suitable for everyone, but being infinitely flattering on slender people. The clothes have the characteristic of “not being suitable for everyone, but being extremely flattering on slender people. This may be especially recommended for those who say that “ready-to-wear clothes have too much girth.
Studios official website: http://studious.co.jp/
