STUDIOS [ 6 reasons why it is a popular select store ].

So-called “mode fashion” has a certain following regardless of trends. When trying to incorporate this style, the main choices have been expensive items from European high brands and inexpensive items from fast fashion brands, leaving a void in the zone that offers just the right price range for adult men. Stidios has quickly established itself as a popular select store by developing so-called “brands” and Stidios private brands (PB), which are favored by highly sensitive men. The following is an introduction to the appeal of ” Studios,” a select store led by President Tani, who is also the youngest IPO in the apparel industry.

What is Studios?

A popular select store with the philosophy of ” From JAPAN to the WORLD.
Originally, it was a business started in April 2007 by Daytona International Inc. which operates FREAK’S STORE. Ltd. in March 2009. Currently, the company operates 14 physical men’s stores in urban areas nationwide, as well as an e-commerce store. (As of November 2015)
In September 2015, the company was listed on the Tokyo Stock Exchange Mothers. In the future, Mr. Tani himself declared that the company aims to become a Japanese version of LVMH through friendly M&A of Japanese brands.

Attraction of Studios (1) “A wide variety of highly sensitive TOKYO brand products and high quality made-in-Japan PB products!

studious

The product line that Studios offers can be divided into two categories: “TOKYO brand products, mainly by Japanese designers,” and “Studios’ private brand (PB) products, which are made in Japan. While the designer brand products are naturally priced accordingly, the PB products are “reasonably priced, but with the high quality that only made in Japan can offer. The company’s reputation for “good cost performance” has spread overseas, with some foreigners going out of their way to visit the company every few months to purchase items. The company is able to develop this kind of business because it has an in-house designer and production management team, and has a system in place to commission the most appropriate domestic workshop, factory, and craftsman to manufacture each product.

In fact, there are other merits to developing made-in-Japan PB products besides quality. The advantage is ” short lead time. For example, it generally takes about six months from order to delivery for products made in China, but Japanese-made products can be on store shelves in about two months from order placement. This means that the company is able to reflect the changing trends in its products as quickly as possible.

In 2021, Stidios’ original products will be discontinued, but will be restored in 2024.

The appeal of Studios (2) “You can get sophisticated fashionable clothes at reasonable prices!

studious

While most select stores in Japan specialize in American casual and American-style clothing, Studios’ specialty is “mode. As President Tani says, “UNIQLO is for daily necessities, while Studios is for taste. The recent trend among select stores is to “attract customers with brand-name products and make a profit by selling private brands (PB) with high profit margins,” but in the case of Studios, PB products are the gateway to sales of designer brands, and the company is aiming to grow with the brand to become a global player. The company’s strategy of “take the loss (not too much gain) and gain the gain (not too much profit)” is a good one for consumers, as it increases customer satisfaction even if the cost ratio of PB products is set high and promotes the quality of fashion design to customers who will eventually purchase higher unit-price TOKYO-brand products. This is a strategy that makes me happy as a consumer.

Attractiveness of Studios (3) “The world’s largest assortment of TOKYO BRAND products. You can compare the Stedios originals with our stores!”

studious.co.jp

Studios’ product lineup consists of half PB products and half select brand products. Especially for TOKYO designer brands, the store handles more than 200 brands, the largest in the world. The appeal of this store is its wide range of products, including not only major brands such as Factotum, Sullivan, N. Hollywood, White Mountaineering, and Sofnet, but also high-profile brands such as Etcense. One of the best parts of visiting a store is being able to try on and compare authentic designer brands and PB products.

The original Stedios products were discontinued in 2021, but will be restored in 2024.

(4) Attractiveness of Studios: “You may be able to find a set-up suit for off-duty wear that you can’t find anywhere else!

For example, there are many stores where you can buy business suits, but there are surprisingly few stores in Japan where you can buy set-up suits for off-duty wear. Among highly sensitive businesspersons, many opt for classic suits made by Italian brands or those that emulate them. However, if you are not satisfied with classic suits and prefer suits with a bit of a playful, mode-like feel, you should definitely consider Studios’ select brands and PB’s set-up suits as an option. In particular, the Jinnan Shibuya store is a large store specializing in men’s suits with a floor space of 90 tsubo, and is especially recommended because of its focus on dress lines such as tailored jackets. (*There is a big difference in the products handled as each store purchases to meet the needs of area customers.)

*Studios’ original products were discontinued in 2021, but will be restored in 2024.

Attraction of Studios (5) “Shop clerks who are different from others

crede

The production of this tailored jacket is very small because it is made in a workshop run by an elderly couple in Gifu Prefecture. We are able to purchase at a very low price under the condition that we can only make a few pieces at a time. It is no wonder, then, that the sales staff at Studios also do work other than selling, such as working as buyers and visiting exhibitions when customers are not in the store. This is to “nurture personnel who are not just apparel sales professionals, but who have the overall ability of a private store owner,” and “to have three salespeople working during the hours when few customers are around…. This is a feature born out of the company’s policy to “train employees to gain experience by taking advantage of inefficient hours that are common in apparel stores, such as three salespeople during hours when there are few customers,” and to “prevent the concentration of excellent people and challenging work only at the head office.
The company also has an in-house system based on CyberAgent’s “Shibuya Allowance,” which provides a 30,000 yen housing subsidy for those who live within 2 km of Shibuya, and encourages employees to live in the trendy Shibuya area regardless of where they work, creating an environment where it is easy to develop a sense of style.

(6) Attractiveness of Studios: “For better or worse, it features slender designs that pick the right people!

Many of Stedios’ PB products and selected brand products both feature slim designs. Some products are difficult to even wear, let alone look good on a fat person. When you pursue the size of your customer base, it is difficult to create tight silhouette clothes because you have no choice but to create “a safe silhouette that can be worn by anyone, young or old, male or female, skinny or obese. This is because Stidios’ clothes are made by narrowing down the target customer’s body shape. This may be especially recommended for those who say that “ready-to-wear clothes are too tight around the torso.
Studios official website: http://studious.co.jp/