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Reason #5 for the popularity of Church’s “Grafton”: “The insole that proves its age
The insole is marked with the Church brand logo and the name of the city. The city name is also a guide to distinguish the age of the shoe. 3 cities (LONDON NEWYORK PARIS) are old Church’s, 2 cities are even older old Church’s, and the addition of the city name MILAN is the new Church’s after Prada’s acquisition. The name “TOKYO” has also been added since the opening of the first Japanese flagship store in Omotesando, Tokyo, in 2013.
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Reason for the popularity of Church’s “Grafton” (6) “Outsole that keeps the integrity and soundness
The open channel, which dares not to hide the outstitching, the leather, and the bare-finished outsole are all traditional Church’s particularities. Some say that the open channel is of a lower grade than the hidden channel, but Church’s emphasis on classicism is an exception. The fact that Church’s insistence on the open channel even in its high-class line is a reminder of its old-fashioned stubbornness.
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