As one of the two giants of the baseball cap world, “’47 (Forty-Seven)” is a venerable brand officially recognized by the four major sports in the U.S. that has gained great popularity along with New Era. In this issue, we introduce such ’47 caps by series!
Suponsered by
America’s long-established cap brand “’47 (Forty-Seven)
Forty-seven,” which boasts popularity on par with NEW ERA, was born in Boston, the home of the MLB Red Sox in 1947, which is also the name of the brand. The brand was founded by twin Italian immigrant brothers, Arthur and Henry DiAngelo, who established the predecessor brand ” Twins Enterprises. 47, which began as a wagon sales company, has grown to include the four major professional sports leagues in the U.S., including MLB, NFL, NBA, and NHL, as well as partnerships with over 650 colleges and universities. The brand offers a wide range of designs, from simple to witty, and has a large lineup of quality caps that suit adults. This brand is recommended for those who want to wear baseball caps without hesitation.
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What does the sticker on the brim mean?
Some ’47 caps have a round sticker on the brim. This seal does not change the quality of the cap, but it has the advantage of asserting a cultural aspect by not removing the seal. The reason for this is related to black culture, the culture of black Americans for whom the caps have become an icon. In the past, it was not easy to obtain authentic brand-name caps because many families were poor. By keeping this sticker on their caps, they could prove that they were wearing a “real cap. For those who are more familiar with the culture and want to enjoy a style that is conscious of black culture, it is recommended to leave it on.
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If you want to look like you know what you’re doing, why not wear a ’47?
As mentioned above, New Era is a brand that ranks alongside ’47 as a standard baseball cap. In Japan, New Era has a high share of the market, and at Pitti, when I checked out the men wearing baseball caps, there seemed to be a large number of New Era wearers. If you want to take advantage of this market share and look like you know what you’re doing, we recommend choosing the ’47.
The snap below is a coordinated outfit I caught at Pitti wearing a ’47 Boston Red Sox cap. The military shirt, jeans, loafers, and other items with different tastes are well combined to create an advanced coordination.
