Why are African-born sports sandals “SHAKA” so popular?

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Why are African-born sports sandals "SHAKA" so popular?

SHAKA” is a sports sandal brand with an unusual history that was born in Africa and revived in Japan. This time, we focus on sandal items that reflect the traditional design and outstanding comfort that only SHAKA can offer, and introduce the reasons for SHAKA’s popularity and recommended models that you should keep in mind!

What is SHAKA, a sports sandal brand born in South Africa?

SHAKA is a brand with a unique history that was born in South Africa in the 1990s and reissued in Japan in 2013. Initially, the brand manufactured high-quality sandals at its own factory in South Africa, and in the late 1990s, many of its products were sold in Japan, but the brand disappeared in the early 2000s. The employees of Bloom Company, which currently handles Shaka, are fond of Shaka, and since the rights holder is no longer with the company, the company decided to reissue the brand in Japan once the licensing and other issues were cleared. In addition to the buzz of the reissue of a brand that had already disappeared, the outdoor and sports sandal boom of the time made the brand famous along with the reissue. The brand offers a wide range of sandals from patterns and designs unique to African origin faithfully reproduced from the archives to stylish monotone and one-tone sandals incorporating modern elements, and is now widely supported as one of the most popular sandal brands.

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Reasons why SHAKA sandals are popular

Reasons why Shaka’s sandals are popular (1) “The use of unique colors and patterns and the abundance of designs that only an African-born brand can offer.”

Shaka’s sandals feature designs that emit a unique sense of style that cannot be easily expressed by other brands, employing traditional African ethnic patterns and colorful, gorgeous colors. In addition, there are many variations in design, such as belt and slide types, making it easy to find an item to your liking. Recently, many minimalistic items other than patterned ones have been introduced, and the brand has been expanding its range of designs through collaborations with popular select stores.

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Reason #2 for the popularity of Shaka’s sandals: “A wide variety of soles that provide a comfortable fit.

Shaka’s appeal lies not only in its uppers, but also in the many variations of its soles. As one would expect from a shoe born in Africa, Shaka has adopted soles with functionality that can cope with deserts and mountainous terrain. The “AT sole,” with its shark-tooth-like protrusions, is suitable for all terrains, the “SF sole,” with its bold tread pattern that gives it a rugged impression and high grip, and the “BF sole,” the thinnest sole in the Shaka series, which gives you the feeling as if you were walking barefoot. The “SF sole” is the thinnest sole in the Shaka series. These sandals are useful not only for town use, but also for outdoor use, making them useful in all kinds of situations.

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