Why is Ralph Lauren the Polo Shirt King? From the brand’s history to our recommended items!

Ralph Lauren items that are also useful as movie costumes

In 1974, the polo shirt was featured in the movie “The Great Gatsby” as the wardrobe for Robert Redford, who played the main character, and in 1977, in the movie “Annie Hall,” directed by and starring Woody Allen, the heroine, Diane Keaton, wore a Ralph Lauren item. Lauren items, and the style was dubbed the “Annie Hall look” and took the world by storm.

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Ralph Lauren grew into a top brand in the 80’s!

In the 1980s, Ralph Lauren began to solidify its position as a top brand by opening stores overseas and having Ralph Lauren appear on the cover of Time magazine. The brand also began to expand into Japan, where it landed as a brand that expressed the elegance and affluence of America as it did in its own style. The collection centered on American traditional style creates an upper class atmosphere in the U.S. Polo shirts, which combine a familiar sports taste and elegance as a symbolic item, became highly popular.

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In 2003, “Ralph Lauren Omotesando” opened in Omotesando, Tokyo, as the Asian flagship store, and by the beginning of the 21st century, the brand was well known as a standard brand in Japan. It has become commonplace to see the pony logo of various sizes on iconic items around town, and the brand still boasts an enormous user base.