Why is Ralph Lauren the Polo Shirt King? From the brand’s history to our recommended items!

Ralph Lauren pursued the “image of an affluent America

The brand is characterized by elegant fashions that reflect the style of America’s affluent and idealistic upper class. This is due to the fact that Ralph Lauren, who grew up in a family that was by no means wealthy, pursued the ideals that he had admired since he was a child. The brand’s famous items, such as polo shirts, button-down shirts, knitwear, and loafers, are items that already existed in the world. By multiplying these items with Ralph Lauren’s thoughts and ideal image, he has sublimated them into high quality fashion that can be worn permanently.

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Ralph Lauren items are a perfect match for the Ivy League look!

While these items are traditional, they are also characterized by their suitability for the “Ivy look,” in which they are worn out of style. This style was born from the fashions of students at the Ivy League, the eight prestigious universities in the eastern United States: Brown, Columbia, Cornell, Dartmouth, Harvard, Pennsylvania, Princeton, and Yale. It is a fashion that gives a sense of social status, as is typical of students at prestigious, traditional schools. In Japan, this style was popular as long ago as the 1960s, and it is a style that has remained unchanged even today. It is no wonder that the style and items are a perfect match to express Ralph Lauren’s ideal of the American lifestyle of the affluent era.

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Incidentally, the tie that Ralph Lauren designed and sold to ” Blacks Brothers,” a leading brand in the Ivy League look, before the brand was established, became a big hit when they started carrying it. The success of the brand was recognized and financial support was received, which led to the creation of the brand, which is another indication of Ralph Lauren’s involvement with the Ivy look.