What is the charm of “HOKA ONE ONE”, which is competent as both a running shoe and a dado sneaker?

Hoka Oneone is in season as “dad sneakers” during the 90’s revival boom! Fashionable people at Pitti Uomo also love it!

With the 90’s revival gaining momentum in everything from fashion to music, the dad sneaker is attracting particular attention as a trendy item. The exquisite “dorkiness” of these shoes, which look like something your father would wear on his day off, has made them popular, and Hoka Oneone’s designs can be said to be just like a pair of dud sneakers. In the case of Hoka Oneone, the pursuit of functionality may have resulted in the brand falling in with the trend, but that is not the case with the dud sneakers of high brands and major sports brands, which have functionality and presence that is different from the dud sneakers of other brands. The brand’s sneakers are also seen at Pitti Uomo, where fashionable people from all over the world gather.