What is the charm of “HOKA ONE ONE”, which is competent as both a running shoe and a dado sneaker?

HOKA ONE ONE” revolutionized the running shoe industry, which used to believe in lightweight, thin soles, with shoes with an ultra-thick sole that could be described as the exact opposite approach. The shock-absorbing properties that can withstand long runs and the cushioning that is even called “marshmallow-like” are establishing a new standard for running fans. The brand is also attracting attention from fashionable people due to its functionality, as well as the trend toward dado sneakers. In this issue, we focus on Hoka Oneone and introduce its appeal and standard models!

What is “HOKA ONE ONE”, the brand that brought innovation to running shoes?

Hoka Oneone is a shoe brand created by founders Jean-Luc and Nicholas Marmod in 2009. Currently headquartered in Sandabarbara, California, U.S.A., the company is involved in innovative footwear with a focus on running shoes. The two founders were in pursuit of shoes that would allow them to run downhill with ease, and made prototypes over and over again to improve them. On a trip to the top of a mountain in New Zealand, they were inspired to create a new type of shoe. The result was a shoe with a high-volume midsole and arch shape that rethought the essence of running shoes and solved all problems. The Hoka Oneone shoes have delighted many trail runners and ultramarathon runners, as they are capable of completing a 50-mile downhill run, or even running over rough mountain roads.

The brand name “HOKA ONE ONE,” also known as “Hoka,” comes from the Maori language of New Zealand, where the brand was born, and means “It is time to fly. In Japan, Hoka Oneone made headlines when a runner wearing Hoka Oneone shoes with founder Nicholas won a famous trail running race held in 2010. Then, in 2017, they landed in Japan in earnest. The phenomenal comfort of the shoes quickly made them well-known. Hoka Oneone continues to evolve every day to expand the infinite possibilities for all people who live a vibrant lifestyle that includes running and other sports.