Introducing the charm and standard models of “Sperga (SUPERGA)”! [ Sneaker brand representing Italy

It is a well-known fact that Sperga’s simple low-tech sneaker, commonly known as the ” 2750,” is the most common sneaker seen at resorts. In fact, Sperga was originally a manufacturer that mainly handled tires, and later became a subsidiary of the major Italian tire manufacturer “Pirelli,” and has an interesting history of its own. In this issue, we focus on SUPERGA and introduce its hidden history and representative models.

Sneaker brand ” SUPERGA ” from Italy

It is an Italian shoe brand that created the ” 2750 ” model, which is not an exaggeration to say the canvas sneakers most seen in European resort areas such as Monaco and Capri. In 1934, in addition to the tennis shoes they had already developed, they introduced sports shoes in the categories of basketball, yachting, and gymnastics. This was a big hit not only in Italy but in Europe as a whole.

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Many men at Pitti wear SUPERGA sneakers with their outfits!

Sperga’s sneakers are a staple in Europe and elsewhere. The brand has a strong following among the fashion-conscious men who gather at Pitti, and there are many men who incorporate the brand into their outfits every time they visit.