diadora’s charm and introduction of classic models!

DIADORA is a leading Italian sports brand. If you are familiar with Italian fashion, you may know that the ” Heritage line and N9000 are popular. In Japan, fashion tends to attract attention, but in fact, classical elements are also attractive, such as developing a line that continues to use wooden molds and dies from the period shortly after the establishment of the company. In this issue, we focus on “DIADORA” and introduce its unknown history, charm, and popular standard sneaker models!

What is Diadora?

DIADORA is a sports brand founded in 1948 by Marcello Danieli in Caerano di San Marco, Veneto, Italy, a city famous for its water. The brand started as a shoe workshop manufacturing mountaineering shoes, and has since made a name for itself as a brand that produces shoes with sophisticated Italian design as well as a high level of safety and reliability. The brand has gained popularity in all categories, including soccer, tennis, track and field, bicycles, motor sports, and lifestyle.

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What does diadora mean?

The name “DIADORA” means “the best gift from the gods” in ancient Greek. The logo mark on the side of the sneaker is called the “forked badge,” and is said to have been created by Marzio Brombal to resemble a scene of “a bird soaring into the sky after catching its prey.

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The black and yellow coloring that symbolizes Diadora

The “black and yellow” coloring, which is also used as the diadora brand logo, is said to have taken root in the 1990s. At the time, all of the top models of spikes produced by Diadora boasted the use of “kangaroo leather” and were “Made in Italy,” contributing to the achievements of many great players.

Diadora was the first Italian sports marketing brand

In the 1960s, Diadora began to produce sports shoes, starting with tennis shoes and then soccer shoes. Diadora is also famous for being the first brand in Italy to enter into a sports marketing sponsorship agreement with top athletes. In tennis, the brand signed Björn Borg, who is known as the “father of modern tennis,” and in soccer, it signed Roberto Baggio, who is known as “Italy’s greatest treasure,” among others. During this period, Diadora products were sold in more than 3,500 stores in 45 countries.

Roberto Baggio, a Diadora fan, happybday

Diadora’s popular tennis line

Diadora’s tennis line is also very popular in Japan. The secret of their popularity is their well-designed tennis shoes and their design that fits the foot well. In fact, the company is known for its focus on sales at tennis specialty stores, avoiding exposure at major mass retailers and tennis schools. Diadora is not only pursuing short-term sales, but is also working to establish a strong brand image, a characteristic that is unique to Diadora.

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Diadora also offers safety shoes!

In 1998, Diadora launched the “Diadora Utility” line and began offering safety shoes. In addition to the trust and safety that have been built up since that time, the company is constantly developing new products based on data on slip resistance, workability, and durability at work sites. The uniquely Italian design of these shoes is so popular that they are said to be suitable for everyday wear as well. In Japan, Donkel has licensed the ” Diadora Utility ” line.

A classic reissue line called ” Diadora Heritage

The diadora HERITAGE line is a modern reissue of the diadora archives that have been built up since the company’s founding. HERITAGE” means “something that has been inherited and should be passed down from generation to generation. The official website describes the line as “starting in the 21st century,” but to be precise, the line was launched in 2002. The concept of Diadora not changing its manufacturing methods even as times change is reflected in the description of the line. It is a line that began with a fashionable Italian man and has gained an overwhelming reputation worldwide.

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Diadora Heritage is a modern reproduction of “shoes from the 70’s

The distinctive feature of Diadora Heritage is its design, which literally recreates the shoe designs of the 1970s. In fact, not only the appearance, but also the wooden lasts and the molds for the soles, which are necessary for the manufacturing process, are the same as those used in the 1970s. This is not unusual for long-established British leather shoe brands that value tradition, but for sneakers that are basically mass-produced, it is extremely rare that these tools themselves remain and are still being used in production. This episode is one of the factors that make Diadora a rare brand among many sports brands.

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Diadora Heritage reproduces “the texture of shoes worn by athletes and worn to the bone.

Diadora sees shoes worn out from tennis, soccer, and the 1500 meter run as having the good looks of a man who has done his job, and by using modern processing techniques such as stonewashing, vintage, and waxing, they are able to reproduce the natural texture of shoes worn out by athletes. The brand has reproduced the natural texture of shoes worn by athletes by using modern processing techniques such as stonewash, vintage, and waxing.

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diadora heritage logo design

The Diadora Heritage line uses a different logo than the other lines, and the design has its own meaning. The “Five Ball Logo” was introduced in 1966 and was inspired by the five continents of the world. It is also said by some to be reminiscent of the five rings of the Olympic Games, the symbol of sports.

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What is ” Brasil “, which Diadora reissued in 2016?

In 2016, the signature model soccer spike ” Brasil ” was reissued after 32 years, using the identity of the time and modern technology. This product began with a new initiative since 2010: the mixing of sports and lifestyle. In 2015, the factory attached to the headquarters was reopened to produce the products. In 2015, the factory attached to the headquarters was reopened and production was restarted with all of the Italian philosophy.

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All are “Made in Italy,” and the uppers are full leather, and “kangaroo leather models” and “full grain leather models” exist. In Japan, they are limited to a quantity of around 200 pairs, and are limited to a limited number of stores that sell them. Launch events were also officially held, starting with the spike mania, and the product became a hot topic in the industry.

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diadora’s introduction to wearing diadora!

diadora x jackets style

The Ray-Ban Clubmaster with mirrored lenses and a patterned jacket give a rugged impression, while the pop-colored Diadora on the foot is a perfect match. Jacob Cohen jeans are rolled up for a loose look.

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diadora x jogger pants

A navy cotton shirt, black jogger pants, and white-based sneakers create a clean and rough look. The sneakers have an elegant look that only Diadora sneakers can provide.

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diadora x Rugged style

Diadora sneakers fit well with the rough combination of a T-shirt and half pants. The T-shirt with many patches and tattoos on it accelerates the rugged impression.

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Diadora x Riders jacket

The leather jacket gives a rugged impression, and the pop color scheme of the Diadora gives it a different look. The dark tone color scheme of the clothing complements the design of the sneakers.

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diadora x light outerwear

A light outerwear that looks like a mix of a coach jacket and a stadium jacket with diadora. The white T-shirt and patterned chino pants create a clean street style.

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diadora and blue color coordinate

The clean t-shirt with dotted pattern on the sleeves and sneakers are coordinated with a blue color base. Jogger pants were chosen for the bottom to complement the Diadora sneakers.

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diadora x street style

A black hat, T-shirt, and jeans were styled by rapper JAY-Z (Jay-Z). The Diadora fits exquisitely with his unique style, which is considered a style icon of the celebrity street.

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diadora x nylon parka

Diadora sneakers, a nylon parka, and beige pants are paired with casual sports styling. The pants are rolled up moderately for a rough look.

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diadora’s representative items!

Diadora’s representative model ” CAMARO

This running shoe model was introduced in 1985 with a simple, basic design. Using high quality materials, the combination of the stabilizer (stabilizer) in the heel and EVA material midsole provides high hold and stability. This is one of diadora’s most popular models, supported by a wide range of people, regardless of the occasion or style. ▶︎Clickhere for details and to purchase ” CAMARO

Diadora’s flagship model ” N9000

The N9000 was born in 1990 as the highest-end model in the running category by brushing up the technology developed in the 1980s. The “N9000” was born in 1990 as the top-of-the-line model in the running category. Named after the Italian word “NEUTRA” meaning “neutral,” it was developed as a training shoe to be worn by the Italian national team during the ” Italy World Cup. In addition to their functionality, their distinctive design was highly regarded not only by athletes, but also by the fashion scene in the 1990s. ▶︎Clickhere for more details and to purchase the ” N9000

EQUIPE”, a typical diadora model

This model is considered the classic of the Diadora heritage line. The stonewashed finish on this model gives it a new but worn-in look. This model has earned such a high reputation among some people in the fashion industry that it is said to be the original sneaker that goes well with the jacket style. ▶︎Fordetails and purchase of “EQUIPE”, click here.

Diadora’s representative model “TITAN

This popular classic model is based on a high-performance running shoe introduced in 1987. The upper is made of suede and nylon, and the unique midsole and stabilizer (stabilizer) design at the heel provide a high fit and stability. ▶︎Fordetails and purchase of “TITAN”, click here.