When it comes to Zegna, its wide range of items—from jackets to knitwear and sneakers—are crafted from high-quality materials that not only look luxurious but also feel comfortable to wear. What’s more, the simple, elegant designs, reminiscent of the “old money” style, leave a positive impression on everyone. In this article, we’ll share what you need to know about this brand, which is often considered the stuff of a man’s dreams.
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What You Need to Know About Zegna #1Ermenegildo Zegna? The Current Brand Name That Even Big Fans Surprisingly Don’t Know
For those who have long been familiar with the brand through its suits, the name “Ermenegildo Zegna” probably feels most natural.On the other hand, those who primarily wear the brand’s casual wear—such as cashmere knitwear and sneakers—often simply call it “Zegna.”Which name is the correct one to use? To find out, we need to delve a little into the brand’s history.
It all began in 1910. Ermenegildo Zegna, who took over the family business from his father Angelo Zegna—who had started manufacturing woolen fabrics—established a woolen fabric factory in Trivero, northern Italy.He began a business in which the company spun and wove high-quality natural fibers sourced from around the world in-house, then supplied them to top-tier brands under his own name. By 1938, it had become a major textile manufacturer supplying fabrics to the United States and, subsequently, to the rest of the world.Incidentally, this was the first company to weave its name into the selvedge of suit fabric as a mark of quality assurance.
As one of the world’s leading textile manufacturers, Ermenegildo Zegna garnered overwhelming support from renowned brands, tailors, and fashion designers. In the 1960s, the business was taken over by Ermenegildo’s sons, Angelo and Aldo, and in 1968, they launched a ready-to-wear line.In other words, the company began expanding not only as a textile manufacturer but also as a fashion brand.
The brand now operates stores in over 80 countries worldwide. In 2016, Italian fashion designer Alessandro Sartori was appointed as the brand’s artistic director. Then, in 2021, all brands were consolidated under the Zegna name. That’s right— the current official name is Zegna.
What You Need to Know About Zegna, Part 2In-House Production Focused on Quality, from Cashmere to Silk
Now that the naming issue has been resolved, let’s delve deeper into what makes the brand so appealing.From its founding to the present day, Zegna has consistently handled the entire production process—from purchasing raw wool to spinning, dyeing, and weaving the fabric—at its own factory, Lanificio Zegna.Their specialty is, of course, cashmere—often referred to as the “king of fibers.” The raw cashmere from Inner Mongolia sourced by the brand is regarded as the highest quality among all textile manufacturers.
In 2009, the group also acquired Tessitura di Novara, a company that has been producing high-quality silk fabrics since its founding in 1932. Alongside cashmere and wool, the brand has become one of the world’s leading names in silk as well. What’s truly impressive is that the brand also has a strong reputation in leather.Baby calfskin tanned at historic tanneries is known as “second skin” for its exceptionally fine grain and softness. Yet, thanks to its outstanding strength, it is used in products such as the Triple Stitch™ sneakers. From cashmere to silk, and even leather—with Zegna, you can enjoy the world’s finest materials in your everyday life.
3 Things You Should Know About ZegnaThe Deep Meaning Behind the New Logo
While sustainability has become a key focus in today’s fashion industry, Zegna has been committed to environmental conservation from the very beginning.This led to the establishment of Oasi Zegna in 1993. This nature reserve, located in the Biella Alps of northern Italy, covers a vast area of approximately 100 square kilometers.It all began when founder Ermenegildo Zegna planted trees around the wool mill he established in Trivero; since then, more than 500,000 trees have been planted in Oasi Zegna, helping to protect the ecosystem.
A new logo was adopted during the 2021 rebranding; this simple design—featuring black stripes on an orange background— represents Route 232, which runs through the Oasi Zegna nature reserve.
The Oasi Cashmere Collection draws inspiration from this philosophy. The cashmere used in jackets and knitwear—dyed in natural hues that evoke the region’s rich natural beauty—will be certified for full traceability back to the producers starting in 2024.Furthermore, the company has undertaken a thorough review of its production system to minimize the generation of fabric scraps and other waste. This is made possible precisely because of its vertically integrated production system. Sustainable initiatives have become a familiar concern not only for businesses but also in the lives of the general public. If we can incorporate sustainability into our daily lives through fashion, it will not only benefit the environment but also bring us personal satisfaction.
4 Things You Should Know About ZegnaRedefining Men’s Fashion for the Modern Era
Zegna made a major shift with its 2021 rebranding, and much of that success is attributed to its Artistic Director, Alessandro Sartori, mentioned earlier.A native of Trivero, just like Zegna, he studied fashion design at the Istituto Marangoni in Milan before building his career at Zegna. When he was appointed Artistic Director of the entire brand in 2016, renowned brands around the world were in the midst of restructuring.The goal was to consolidate the excessive number of brands and clarify their concepts—and Zegna was no exception.
His proposal was: One Brand, One Collection, One Style, One Identity, One Community.By simplifying an overly complex system, he succeeded in enhancing the brand’s strength. The resulting concept was “Luxury Leisurewear.” Iconic pieces like the shirt jacket and Triple Stitch™ sneakers feature the highest-quality materials while exuding a relaxed vibe and offering the precision of a tailored garment.This approach, which blurs the line between dress and casual wear, has now become the standard across the entire fashion industry. Zegna’s proposals, which capture this essence while staying in tune with the times, allow you to enjoy your own unique sense of style without merely pandering to trends.
5 Things You Should Know About ZegnaZegna’s ‘NOW’ as Seen in a New Masterpiece
This season, the concept of “luxury leisurewear” is embodied in the new “Il Conte” jacket.Appearing as the centerpiece of the Oasi Cashmere Collection, this jacket is characterized by its tailored construction combined with elements of a choa jacket. Furthermore, the lapels can be worn as a stand-up collar, and the pockets feature leather accents.Incidentally, this is the jacket worn by Mads Mikkelsen—who serves as Zegna’s global ambassador alongside Wu Lei—in the top image. Alongside the shirt jacket, which has already become an icon of the brand, this piece is poised to leave a lasting impression on Zegna’s future.
There’s also a new development regarding the brand’s iconic Triple Stitch™ sneakers: the Triple Stitch™ Monte Sneaker. This high-performance model—which reimagines the signature stitching as three crisscrossing elastic bands—is now available for use on ice and snow.The rubber protecting the upper and the Vibram® Arctic Grip™ sole, which offers excellent traction, let you enjoy walks not only in the city but also in nature. These offerings, which complement a variety of lifestyles, are sure to enrich your life.
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