Zegna’s items, from jackets to knitwear to sneakers, are made of high quality materials and not only look luxurious but are comfortable to wear. In addition, the simple and elegant designs are well-liked by everyone in the old money style. In this issue, we will introduce what we should know about this brand, which can be said to be a man’s dream.
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What you need to know about Zegna 1
For those who are familiar with suits from the past, the name Ermenegildo Zegna is probably a good fit. On the other hand, those who are familiar mainly with casual wear such as cashmere knitwear and sneakers may call it simply Zegna in many cases. Which name is correct? To find out, a little history is needed.
It all started in 1910. Ermenegildo Zegna, who took over the family business from his father Angelo Zegna, who started manufacturing woolen fabrics, established a woolen fabric factory in Trivero, Northern Italy. In 1938, Ermenegildo Zegna became a major textile manufacturer supplying fabrics to the United States and later to the rest of the world. Incidentally, this was the first company to weave its name into the fabric edge of suits as a guarantee of quality.
Ermenegildo Zegna, one of the world’s leading textile makers, was highly supported by famous brands, tailors, and fashion designers. 1960s, Ermenegildo’s sons, Angelo and Aldo, took over the business and started the ready-to-wear business in 1968. In 1968, Ermenegildo started the ready-to-wear business. In 1968, Ermenegildo’s sons, Angelo and Aldo, took over the business and started the prêt-à-porter business.
Today the company has stores in over 80 countries worldwide. In 2016, the Italian fashion designer Alessandro Sartori was appointed artistic director of the entire brand. In 2021, all the brands were merged to form Zegna. Yes, that is to say, the official name of the company is now Zegna.
What you need to know about Zegna 2Quality-oriented integrated in-house production from cashmere to silk
Now that the name issue is resolved, let’s take a closer look at its appeal. Zegna’s fabrics have been produced at Lanificio Zegna, the company’s own factory, from the purchase of raw wool to spinning, dyeing, and weaving into fabrics. The brand specializes in cashmere, the king of fibers. The cashmere raw wool from Inner Mongolia that the brand purchases is considered the highest quality among all textile makers.
In 2009, Tessitura di Novara, which has been producing high-quality silk fabrics since its establishment in 1932, became a member of the Tessitura Group. In 2009, Tessitura di Novara, which has been producing high-quality silk fabrics since its establishment in 1932, became a part of the group, making it one of the world’s leading silk brands along with cashmere and wool. In addition, the company has a great deal to say about leather as well. Baby calf tanned in a historic tannery is called “second skin,” and it is very fine and soft. It is used in triple-stitched ™︎ sneakers and other products because of its superior strength. From cashmere to silk and even leather, Zegna offers the world’s finest fabrics for everyday use. The most important thing to remember is that you can’t get a better quality product than a good quality product.
3 things you need to know about ZegnaThe deeper meaning behind the new logo
While the fashion world these days is focused on sustainability, Zegna has been involved in nature conservation efforts since early on. One such initiative is Oasi Zegna, which was established in 1993. This is a nature reserve established in the Biela Alps of northern Italy, covering a vast area of approximately 100 km2. The company’s founder, Ermenegildo Zegna, planted trees around the wool factory he established in Trivero, and to date, more than 500,000 trees have been planted in Oasi Zegna, which serves as an ecological reserve.
When the rebranding took place in 2021, a new logo was adopted, a simple orange with black stripes, representing Route 232, which runs through the nature reserve Oasi Zegna.
The Oasi cashmere collection is inspired by those spirits. The cashmere used for jackets and knitwear, dyed in natural colors that evoke the richness of nature, will be fully traceable to the producer from 2024. In addition, the company is reviewing its production system to avoid the generation of leftover fabrics as much as possible. This is only possible with the company’s integrated production system. Sustainable initiatives are no longer limited to corporations; they have become a familiar issue in the lives of the general public as well. If we can be conscious of sustainability in our daily lives through fashion, it will not only be good for the environment, but will also satisfy our hearts and minds.
What You Need to Know About Zegna 4Redefining Men's Fashion for Today
Zegna has taken a major step forward with its 2021 rebranding, and its success is largely due to the aforementioned Artistic Director Alessandro Sartori who, like Zegna, hails from Trivero. Like Zegna, he was born in Trivero and studied fashion design at the Instituto Marangoni in Milan before starting his career at Zegna. When he became artistic director of the entire brand in 2016, the world’s most prestigious brands were in the process of restructuring. The goal was to consolidate an overabundance of brands and make their concepts clearer. Zegna was no exception.
He proposed: One Brand, One Collection, One Style, One Identity, One Community. By simplifying an overly complicated system, he succeeded in strengthening the brand. The resulting concept was Luxury Leisure Wear. Shirt jackets and triple-stitched ™︎ sneakers are its icons, using the highest quality materials, but with a relaxed atmosphere, yet entertaining a tailor-made precision. Its proposal to eliminate the boundaries between dress and casual wear has become a standard for the entire fashion world. Zegna’s proposals, which fit with the times while capturing such essentials, will allow you to enjoy your own fashionable style without pandering to trends alone.
5 things you should know about ZegnaZegna's NOW in new masterpieces
The concept of luxury leisure wear is expressed this season in the new jacket “Il Conte The concept of luxury leisurewear is expressed in the new jacket “ Il Conte” this season. The jacket, which is the core of the Oasi cashmere collection, is based on a tailored jacket but incorporates the design of a choir jacket. In addition, the lapel can be worn as a stand collar, and leather accents are applied at the pockets. Incidentally, Mats Mikkelsen, who serves as Zegna’s global ambassador with Wu Lei, is wearing this jacket in the top image. Along with the brand’s iconic shirt jacket, this is sure to be an item that will impress Zegna in the future.
There is also a new move in the brand’s iconic triple-stitched ™︎ sneaker, which is also an icon of the brand. That is the Triple Stitch ™︎ Monte sneaker. The sneaker, which features three crossed elastic bands of stitching, is now available in a high-performance model for ice and snow. The rubber protecting the upper and the Vibram®︎ Arctic Grip™︎ sole with its excellent grip make these sneakers a pleasure to stroll in nature as well as in the city. These suggestions, which match a variety of lifestyles, are sure to enrich your life.
