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Zegna launches new jacket “IL CONTE”! Scandinavian treasure” Mads Mikkelsen appears in the campaign.

Zegna launches new jacket "IL CONTE"! Scandinavian treasure" Mads Mikkelsen appears in the campaign.

ZEGNA, which focuses on menswear that combines elegance and functionality, has unveiled a new jacket, ” IL CONTE “, which forms the core of its Fall/Winter 2012 collection. In the seasonal campaign, Mats Mikkelsen and Wu Lei, two of Zegna’s global ambassadors, appear in this jacket, and their looks are also attracting attention.

A new icon of Zegna!

The “IL CONTE” jacket presented this time pays homage to the brand’s founder, Ermenegildo Zegna. The model name “IL CONTE” means “Count” in Italian, and is derived from the title “Count of Monte Rubello” that Ermenegildo Zegna received for his achievements as an entrepreneur, businessman, and philanthropist. The centerpiece of this season’s Oasi cashmere collection, ” IL CONTE ” is a complete contemporary wardrobe that symbolizes Zegna’s traditions and values. It is characterized by a rounded silhouette and a stand collar that wraps comfortably around the neck, allowing the wearer to enjoy wearing it with the collar laid back. In Japan, four colors are available in Oasi cashmere and one color in Trofeo cashmere, for a total of five colors.

Check “IL CONTE.”

ZEGNA Fall/Winter 24 Collection CampaignMads Mikkelsen and Wu Lei in the new collection

The two actors are Zegna’s global ambassadors for the Fall/Winter 24 campaign, Mats Mikkelsen and Wu Lei, two of Zegna’s global ambassadors, appear wearing “IL CONTE” in the spirit of founder Ermenegildo Zegna at Oasi Zegna (a nature reserve owned by Zegna). The collection was designed to express the comfort and elegance of the Oasi cashmere collection by presenting the values of “luxury detached from the rest of the world.” Each item in the collection represents Zegna’s pursuit of superior quality and harmony between man and nature.

Click here for the official Zegna website

Triple Stitch™ shoes are now available in the new “MONTE” model with an added outdoor touch!

Triple Stitch™ shoes, renowned for their soft, lightweight comfort and elegant design, are now available in a new “MONTE” model. The iconic three crossbands have been retained, and the ” Vibram® Arctic Grip™” sole, which boasts excellent grip, has been adopted to incorporate elements of the outdoors. The sole’s voluminous design gives it a casual look, while the classy upper is still present, creating a well-balanced hybrid design as a whole. The light taupe, brown, and gray colors are available in calf suede, while the black is available in calf leather, each offering a different texture.

Check out the Triple Stitch™ Sneaker “MONTE

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