Levi’s is the origin of jeans! Introducing the history and masterpiece models that you can’t ask about now.

Levi’s jeans are the “origin” and the “perfection.

What do you think of the characteristics of jeans? Denim fabric, five pockets, rivets being driven in, coin pockets, and back pockets. Levi’s had already developed these basics in the beginning, and by the time the first lot number “501” was introduced in 1890, the basics of jeans were already in place. In other words, it is important to keep in mind that Levi’s 501 in 1890 is the standard for jeans, and various manufacturers have produced jeans based on it.

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