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TOP / New
  • NEWS #heated tobacco
Two new tropical flavors, Berry and Banana, are now available in the Ploom-exclusive EVO stick!
NEWS

Two new tropical flavors, Berry and Banana, are now available in the Ploom-exclusive EVO stick!

THE SMOKING LOUNGE, “the world’s best smoking place,” opens in Harajuku! The perfect space for the ultimate smoke!
NEWS

THE SMOKING LOUNGE, “the world’s best smoking place,” opens in Harajuku! The perfect space for the ultimate smoke!

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!
NEWS

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!
NEWS

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!

Ploom’s Camel has a new flavor! Camel Smooth” with a subtly sweet flavor.
NEWS

Ploom’s Camel has a new flavor! Camel Smooth” with a subtly sweet flavor.

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!
NEWS

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!

Ploom X ADVANCED device “SPECIAL EDITION STRIPE BLUE BY KOSUKE KAWAMURA” in collaboration with creator Kosuke Kawamura!
NEWS

Ploom X ADVANCED device “SPECIAL EDITION STRIPE BLUE BY KOSUKE KAWAMURA” in collaboration with creator Kosuke Kawamura!

“Ploom X ADVANCED” limited-quantity colored device priced revised to $980!
NEWS

“Ploom X ADVANCED” limited-quantity colored device priced revised to $980!

Ploom’s Mobius and Camel have been redesigned! Redesigned and finally equipped with the long-awaited Clean Seal!
NEWS

Ploom’s Mobius and Camel have been redesigned! Redesigned and finally equipped with the long-awaited Clean Seal!

JT’s Ploom X ADVANCED and rock band Novelbright have collaborated on a limited edition panel!
NEWS

JT’s Ploom X ADVANCED and rock band Novelbright have collaborated on a limited edition panel!

New IQOS “TEREA” flavor “Riviera Pearl!
NEWS

New IQOS “TEREA” flavor “Riviera Pearl!

The Ploom X ADVANCED “SPECIAL EDITION RED BY ORA ITO” in bright red is available again in limited quantities!
NEWS

The Ploom X ADVANCED “SPECIAL EDITION RED BY ORA ITO” in bright red is available again in limited quantities!

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RANKING NEWS

  • Cartier Launches New “Roadster” Watch! A Classic Etched in the Memories of Watch Enthusiasts Returns Cartier Launches New “Roadster” Watch! A Classic Etched in the Memories of Watch Enthusiasts Returns
  • The iconic “Barbour International” jacket returns to Japan for the first time in about two and a half years! New colors, making their Japanese debut, are also available. The iconic “Barbour International” jacket returns to Japan for the first time in about two and a half years! New colors, making their Japanese debut, are also available.
  • The American Express Platinum Card “Mirror Design” is finally available in Japan! Applications are being accepted for a limited time. The American Express Platinum Card “Mirror Design” is finally available in Japan! Applications are being accepted for a limited time.
  • Rimowa is hosting a pop-up event! It will also feature the world’s first in-person exhibition of “RE-CRAFTED.” Rimowa is hosting a pop-up event! It will also feature the world’s first in-person exhibition of “RE-CRAFTED.”
  • Just like spy gear!? A new model of the Montblanc leather bag—which brings to mind that famous code name—has been released Just like spy gear!? A new model of the Montblanc leather bag—which brings to mind that famous code name—has been released
  • Sea Green Hosts Launch Event for Its Fall/Winter 2026 Collection! What Are the Highlights of the New Collection? Sea Green Hosts Launch Event for Its Fall/Winter 2026 Collection! What Are the Highlights of the New Collection?
  • What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul! What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul!
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • Kentaro Sakaguchi Rocks Tatras' Latest Look! The Fall/Winter 2026 Campaign Is Out Kentaro Sakaguchi Rocks Tatras' Latest Look! The Fall/Winter 2026 Campaign Is Out
  • JT Hosts a Pop-Up Event at MIYASHITA PARK Where “Adults Can Smoke and Have Fun”! Enjoy Interactive Activities and Music Events JT Hosts a Pop-Up Event at MIYASHITA PARK Where “Adults Can Smoke and Have Fun”! Enjoy Interactive Activities and Music Events

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