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TOP / New
  • NEWS #heated tobacco
Ploom AURA now offers a limited edition “Bronze Royal” color!
NEWS

Ploom AURA now offers a limited edition “Bronze Royal” color!

Two new menthol brands from JT’s EVO Ploom-only stick are now available nationwide starting Monday, December 1!
NEWS

Two new menthol brands from JT’s EVO Ploom-only stick are now available nationwide starting Monday, December 1!

AURA’s goodness in the style of its origins; JT launches “Ploom CUBE,” a device for heated cigarettes
NEWS

AURA’s goodness in the style of its origins; JT launches “Ploom CUBE,” a device for heated cigarettes

New berry-flavored sticks are now available for the exclusive IQOS stick TEREA!
NEWS

New berry-flavored sticks are now available for the exclusive IQOS stick TEREA!

The second collaboration between Tokyo Tanaka & Jean-Ken Johnny of MAN WITH A MISSION and ” Plum AURA! Limited collaboration goods will be awarded in the campaign!
NEWS

The second collaboration between Tokyo Tanaka & Jean-Ken Johnny of MAN WITH A MISSION and ” Plum AURA! Limited collaboration goods will be awarded in the campaign!

The “KIWAMI Edition” of the TEREA cigarette stick for IQOS, decorated with a majestic coat of arms, is now available!
NEWS

The “KIWAMI Edition” of the TEREA cigarette stick for IQOS, decorated with a majestic coat of arms, is now available!

The first in a series of limited colors, “Amber Haze,” is the first in a series of limited colors from Plum AURA, which has been on a roll since its launch!
NEWS

The first in a series of limited colors, “Amber Haze,” is the first in a series of limited colors from Plum AURA, which has been on a roll since its launch!

glo™ Hilo Plus, the latest heated cigarette device from the glo series, is now available nationwide! Realizes one of the fastest heating times
NEWS

glo™ Hilo Plus, the latest heated cigarette device from the glo series, is now available nationwide! Realizes one of the fastest heating times

JT sponsors “WILD BUNCH FEST. 2025,” one of the largest festivals in western Japan! Special smoking booth “Ploom LOUNGE” will be exhibited.
NEWS

JT sponsors “WILD BUNCH FEST. 2025,” one of the largest festivals in western Japan! Special smoking booth “Ploom LOUNGE” will be exhibited.

Two new tropical flavors, Berry and Banana, are now available in the Ploom-exclusive EVO stick!
NEWS

Two new tropical flavors, Berry and Banana, are now available in the Ploom-exclusive EVO stick!

THE SMOKING LOUNGE, “the world’s best smoking place,” opens in Harajuku! The perfect space for the ultimate smoke!
NEWS

THE SMOKING LOUNGE, “the world’s best smoking place,” opens in Harajuku! The perfect space for the ultimate smoke!

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!
NEWS

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!

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RANKING NEWS

  • Hamilton Launches a Limited-Edition Watch Inspired by the Movie ‘The Odyssey’! Hamilton Launches a Limited-Edition Watch Inspired by the Movie ‘The Odyssey’!
  • Peroni’s 350ml cans are finally available year-round! How can you enjoy Italy’s No. 1 beer? Peroni’s 350ml cans are finally available year-round! How can you enjoy Italy’s No. 1 beer?
  • John Smedley Collaborates with Wales Bonner! Launches a Limited-Edition Collection Infused with British Aesthetics John Smedley Collaborates with Wales Bonner! Launches a Limited-Edition Collection Infused with British Aesthetics
  • Tatras Appoints Kentaro Sakaguchi as Its First-Ever Global Ambassador! Tatras Appoints Kentaro Sakaguchi as Its First-Ever Global Ambassador!
  • Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”! Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”!
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • JT's “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival JT's “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival
  • 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale
  • Azabu Tailor Opens Its First Flagship Store in Azabu-Juban, the Brand’s Birthplace! Limited-Edition Suits (100 Pieces) and Ties Also Available! Azabu Tailor Opens Its First Flagship Store in Azabu-Juban, the Brand’s Birthplace! Limited-Edition Suits (100 Pieces) and Ties Also Available!
  • S.T. Dupont has released “Torch,” a multipurpose lighter that lets you control the flame however you like S.T. Dupont has released “Torch,” a multipurpose lighter that lets you control the flame however you like

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