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TOP / NEWS
”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish
NEWS

”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish

JT’s “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival
NEWS

JT’s “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival

Two new flavors are now available from “Nordic Spirit,” a new-concept tobacco product that offers a smoke-free, odorless experience!
NEWS

Two new flavors are now available from “Nordic Spirit,” a new-concept tobacco product that offers a smoke-free, odorless experience!

Ploom AURA introduces a new, elegantly shimmering color: “Glacier White”! Matching accessories are also available now.
NEWS

Ploom AURA introduces a new, elegantly shimmering color: “Glacier White”! Matching accessories are also available now.

“Ploom Taste Journey,” an event celebrating the first anniversary of Ploom AURA, will feature tastings of 10 varieties currently in development.
NEWS

“Ploom Taste Journey,” an event celebrating the first anniversary of Ploom AURA, will feature tastings of 10 varieties currently in development.

JT sponsors JOPT, one of the largest poker events in Asia! Play with the “Nordic Spirit” and stay focused!
NEWS

JT sponsors JOPT, one of the largest poker events in Asia! Play with the “Nordic Spirit” and stay focused!

Ploom sponsors “CRAFT SAKE WEEK 2026! Enjoy Japanese food culture while having a special sip!
NEWS

Ploom sponsors “CRAFT SAKE WEEK 2026! Enjoy Japanese food culture while having a special sip!

A rare opportunity to experience the Masters Piece! A pop-up store commemorating the 80th anniversary of Peace opens in Ginza, Tokyo.
NEWS

A rare opportunity to experience the Masters Piece! A pop-up store commemorating the 80th anniversary of Peace opens in Ginza, Tokyo.

Ploom LOUNGE,” a special smoking booth with an Edo-style atmosphere, appears in “Asakusa Roku-ku SAKURA STREET – Sakura Irodori!
NEWS

Ploom LOUNGE,” a special smoking booth with an Edo-style atmosphere, appears in “Asakusa Roku-ku SAKURA STREET – Sakura Irodori!

The “Evo Sakura Regular” stick for Ploom, chosen by user votes, will be available nationwide!
NEWS

The “Evo Sakura Regular” stick for Ploom, chosen by user votes, will be available nationwide!

Ploom AURA introduces “Fuchsia Flare,” an intense pink color!
NEWS

Ploom AURA introduces “Fuchsia Flare,” an intense pink color!

What is ” Nordic Spirit, ” a new type of cigarette that is smokeless and odorless?
NEWS

What is ” Nordic Spirit, ” a new type of cigarette that is smokeless and odorless?

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RANKING NEWS

  • What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul! What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul!
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish
  • 5 Essential British-Style Spring/Summer Pieces for a Mod or Biker Vibe 5 Essential British-Style Spring/Summer Pieces for a Mod or Biker Vibe
  • The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed! The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed!
  • Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup
  • Tatras Is Touring All Over Japan! Pop-Up Events for the Fall/Winter 2026 Collection Are Being Held in Various Locations Tatras Is Touring All Over Japan! Pop-Up Events for the Fall/Winter 2026 Collection Are Being Held in Various Locations
  • 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale
  • Meguri Launches an Innovative Carbonated Shampoo! Make “Reboot your hair and scalp once every three days” a habit. Meguri Launches an Innovative Carbonated Shampoo! Make “Reboot your hair and scalp once every three days” a habit.
  • Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”! Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”!

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  • Meguri Launches an Innovative Carbonated Shampoo! Make “Reboot your hair and scalp once every three days” a habit.
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  • The ultimate “dress T-shirt” is finally here!
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  • Surprisingly unknown! 10 Basic Knowledge Q&A about Japanese Whiskey
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  • 5 Reasons Why “Collarless Pullover Shirts” Are Perfect for Adults
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