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TOP / NEWS
JT’s “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival
NEWS

JT’s “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival

Two new flavors are now available from “Nordic Spirit,” a new-concept tobacco product that offers a smoke-free, odorless experience!
NEWS

Two new flavors are now available from “Nordic Spirit,” a new-concept tobacco product that offers a smoke-free, odorless experience!

Ploom AURA introduces a new, elegantly shimmering color: “Glacier White”! Matching accessories are also available now.
NEWS

Ploom AURA introduces a new, elegantly shimmering color: “Glacier White”! Matching accessories are also available now.

“Ploom Taste Journey,” an event celebrating the first anniversary of Ploom AURA, will feature tastings of 10 varieties currently in development.
NEWS

“Ploom Taste Journey,” an event celebrating the first anniversary of Ploom AURA, will feature tastings of 10 varieties currently in development.

JT sponsors JOPT, one of the largest poker events in Asia! Play with the “Nordic Spirit” and stay focused!
NEWS

JT sponsors JOPT, one of the largest poker events in Asia! Play with the “Nordic Spirit” and stay focused!

Ploom sponsors “CRAFT SAKE WEEK 2026! Enjoy Japanese food culture while having a special sip!
NEWS

Ploom sponsors “CRAFT SAKE WEEK 2026! Enjoy Japanese food culture while having a special sip!

A rare opportunity to experience the Masters Piece! A pop-up store commemorating the 80th anniversary of Peace opens in Ginza, Tokyo.
NEWS

A rare opportunity to experience the Masters Piece! A pop-up store commemorating the 80th anniversary of Peace opens in Ginza, Tokyo.

Ploom LOUNGE,” a special smoking booth with an Edo-style atmosphere, appears in “Asakusa Roku-ku SAKURA STREET – Sakura Irodori!
NEWS

Ploom LOUNGE,” a special smoking booth with an Edo-style atmosphere, appears in “Asakusa Roku-ku SAKURA STREET – Sakura Irodori!

The “Evo Sakura Regular” stick for Ploom, chosen by user votes, will be available nationwide!
NEWS

The “Evo Sakura Regular” stick for Ploom, chosen by user votes, will be available nationwide!

Ploom AURA introduces “Fuchsia Flare,” an intense pink color!
NEWS

Ploom AURA introduces “Fuchsia Flare,” an intense pink color!

What is ” Nordic Spirit, ” a new type of cigarette that is smokeless and odorless?
NEWS

What is ” Nordic Spirit, ” a new type of cigarette that is smokeless and odorless?

Ploom AURA’s collaborative front panel, featuring Sakanaction’s Ichiro Yamaguchi’s favorite item, is now on sale!
NEWS

Ploom AURA’s collaborative front panel, featuring Sakanaction’s Ichiro Yamaguchi’s favorite item, is now on sale!

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RANKING NEWS

  • Hamilton Launches a Limited-Edition Watch Inspired by the Movie ‘The Odyssey’! Hamilton Launches a Limited-Edition Watch Inspired by the Movie ‘The Odyssey’!
  • Peroni’s 350ml cans are finally available year-round! How can you enjoy Italy’s No. 1 beer? Peroni’s 350ml cans are finally available year-round! How can you enjoy Italy’s No. 1 beer?
  • John Smedley Collaborates with Wales Bonner! Launches a Limited-Edition Collection Infused with British Aesthetics John Smedley Collaborates with Wales Bonner! Launches a Limited-Edition Collection Infused with British Aesthetics
  • Tatras Appoints Kentaro Sakaguchi as Its First-Ever Global Ambassador! Tatras Appoints Kentaro Sakaguchi as Its First-Ever Global Ambassador!
  • Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”! Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”!
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • JT's “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival JT's “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival
  • 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale
  • S.T. Dupont has released “Torch,” a multipurpose lighter that lets you control the flame however you like S.T. Dupont has released “Torch,” a multipurpose lighter that lets you control the flame however you like
  • Azabu Tailor Opens Its First Flagship Store in Azabu-Juban, the Brand’s Birthplace! Limited-Edition Suits (100 Pieces) and Ties Also Available! Azabu Tailor Opens Its First Flagship Store in Azabu-Juban, the Brand’s Birthplace! Limited-Edition Suits (100 Pieces) and Ties Also Available!

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