To commemorate the first anniversary of the nationwide launch of its heated tobacco device “Ploom AURA,” JT will host “Ploom Taste Journey,” an event centered on the theme of “flavor”—a core focus of the brand—at the Ploom Shop Ginza from Thursday, July 2, 2026,through Sunday, July 12, 2026, at the Ploom Shop Ginza.
Sponsored by
'Ploom Taste Journey' Celebrating the 1st Anniversary of 'Ploom AURA'A Limited-Time Event Where You Can Reflect on Past 'Deliciousness' and Experience New 'Deliciousness'
At this event, visitors can experience the next level of “deliciousness” that Ploom is exploring through an exhibition of over 100 “Taste Memories” (memorable “delicious” puffs) and tasting sessions of varieties currently in development*1.Ploom AURA has marked its first anniversary since launch. Praised for its “deliciousness” and “design,” it surpassed cumulative sales of 5 million units at the fastest pace*2 in JT’s history. The company has continued to develop products and provide brand experiences with the goal of delivering “the most delicious puff.”“Ploom Taste Journey” is an event where attendees can reflect on memories of past smoking experiences born from this journey while experiencing new flavors to come. JT, expressing gratitude to the users who have supported its growth, will look back on its journey of “deliciousness” to date and introduce attendees to new forms of “deliciousness.”
*1 The phrase “under development” does not imply a commitment to future release or availability.
*2 Based on a comparison with the time it took for JT’s previously released heated tobacco devices to reach cumulative sales of 5 million units (as of May 2026, based on shipments).
1F 'Taste Memory'Exhibiting 'Memorable Moments of Deliciousness' from over 100 people, including Ichiro Yamaguchi, artists, and creators
On the first floor of the Ploom Shop Ginza, as the origin of the “Journey of Deliciousness,” a panel exhibition showcases “Taste Memory” (a memorable “delicious” puff) submitted by over 100 Ploom users, including artists and creators.Through stories about “a memorable puff of deliciousness” from various walks of life, the exhibition unravels the stories that form the foundation of “deliciousness.”
”Special Tasting Experience of 10 Varieties Currently in Development, Focusing on “Capsule Menthol,”” “Flavored Menthol,”” and “Regular””
subtitle=”B1F Tasting Experience”]On the B1F of the Ploom Shop Ginza, the store is offering a tasting experience of products currently in development as a way for visitors to experience what lies beyond the “Journey of Flavor.”Ploom has consistently pursued “deliciousness” through its extensive lineup and ongoing product development. This special tasting experience offers a glimpse into the brand’s daily efforts in flavor creation and product development.Ten varieties from the lineup currently in development—centered around “Capsule Menthol,” “Flavored Menthol,” and “Regular”—will be specially unveiled. Visitors can experience the future of “deliciousness” that Ploom aims to achieve while enjoying the differences in taste and aroma.
Dates: July 2 (Thu) – July 12 (Sun), 2026
Hours: 11:00 AM – 9:00 PM
Venue: Ploom Shop Ginza ( Map )
Inquiries: 0120-108-513 (Ploom Dedicated Customer Service)
* Hours: 10:00 AM–9:00 PM; Closed: December 30–January 4
