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TOP / NEWS
Ploom AURA’s collaborative front panel, featuring Sakanaction’s Ichiro Yamaguchi’s favorite item, is now on sale!
NEWS

Ploom AURA’s collaborative front panel, featuring Sakanaction’s Ichiro Yamaguchi’s favorite item, is now on sale!

Nationwide release of four new flavors of “EVO,” a stick exclusively for Ploom, chosen by user votes!
NEWS

Nationwide release of four new flavors of “EVO,” a stick exclusively for Ploom, chosen by user votes!

Unexpected flavors are now available in the Ploom-exclusive stick “EVO! ” Honey Lemon Crystal “
NEWS

Unexpected flavors are now available in the Ploom-exclusive stick “EVO! ” Honey Lemon Crystal “

Ploom sponsors large music festivals in East and West at the end of the year! Smoking booth ” Ploom LOUNGE ” will be set up & collaboration items will be offered.
NEWS

Ploom sponsors large music festivals in East and West at the end of the year! Smoking booth ” Ploom LOUNGE ” will be set up & collaboration items will be offered.

Ploom collaborates with graphic designer VERDY for a special box by Wasted Youth!
NEWS

Ploom collaborates with graphic designer VERDY for a special box by Wasted Youth!

Ploom AURA introduces the third Limited Color Series, ” Aqua Green!
NEWS

Ploom AURA introduces the third Limited Color Series, ” Aqua Green!

Limited to 7 days! Urban Oasis “Ploom x NAKED, INC. Pop-up Store Shibuya” Opens Today!
NEWS

Limited to 7 days! Urban Oasis “Ploom x NAKED, INC. Pop-up Store Shibuya” Opens Today!

Ploom AURA now offers a limited edition “Bronze Royal” color!
NEWS

Ploom AURA now offers a limited edition “Bronze Royal” color!

Two new menthol brands from JT’s EVO Ploom-only stick are now available nationwide starting Monday, December 1!
NEWS

Two new menthol brands from JT’s EVO Ploom-only stick are now available nationwide starting Monday, December 1!

AURA’s goodness in the style of its origins; JT launches “Ploom CUBE,” a device for heated cigarettes
NEWS

AURA’s goodness in the style of its origins; JT launches “Ploom CUBE,” a device for heated cigarettes

The second collaboration between Tokyo Tanaka & Jean-Ken Johnny of MAN WITH A MISSION and ” Plum AURA! Limited collaboration goods will be awarded in the campaign!
NEWS

The second collaboration between Tokyo Tanaka & Jean-Ken Johnny of MAN WITH A MISSION and ” Plum AURA! Limited collaboration goods will be awarded in the campaign!

The first in a series of limited colors, “Amber Haze,” is the first in a series of limited colors from Plum AURA, which has been on a roll since its launch!
NEWS

The first in a series of limited colors, “Amber Haze,” is the first in a series of limited colors from Plum AURA, which has been on a roll since its launch!

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RANKING NEWS

  • What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul! What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul!
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish
  • 5 Essential British-Style Spring/Summer Pieces for a Mod or Biker Vibe 5 Essential British-Style Spring/Summer Pieces for a Mod or Biker Vibe
  • The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed! The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed!
  • Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup
  • Tatras Is Touring All Over Japan! Pop-Up Events for the Fall/Winter 2026 Collection Are Being Held in Various Locations Tatras Is Touring All Over Japan! Pop-Up Events for the Fall/Winter 2026 Collection Are Being Held in Various Locations
  • 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale
  • Meguri Launches an Innovative Carbonated Shampoo! Make “Reboot your hair and scalp once every three days” a habit. Meguri Launches an Innovative Carbonated Shampoo! Make “Reboot your hair and scalp once every three days” a habit.
  • Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”! Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”!

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  • Montblanc is the best brand of writing instruments loved by Yukio Mishima! Introducing the charm and recommended models of ballpoint/fountain pens.
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