NEWS

JT Hosts a Pop-Up Event at MIYASHITA PARK Where “Adults Can Smoke and Have Fun”! Enjoy Interactive Activities and Music Events

NEWS

The American Express Platinum Card “Mirror Design” is finally available in Japan! Applications are being accepted for a limited time.

NEWS

The No. 1 choice in user polls is finally here! Introducing “EVO,” a Kakao-flavored stick for Ploom

NEWS

”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish

NEWS

Peroni’s 350ml cans are finally available year-round! How can you enjoy Italy’s No. 1 beer?

NEWS

JT’s “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival

NEWS

Two new flavors are now available from “Nordic Spirit,” a new-concept tobacco product that offers a smoke-free, odorless experience!

NEWS

Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup

NEWS

What Was the Decision Made 100 Years Ago That Turned Glashütte into the Mecca of Watchmaking? Anniversary Series, Part 1

NEWS

7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale

NEWS

Ploom AURA introduces a new, elegantly shimmering color: “Glacier White”! Matching accessories are also available now.

NEWS

“Ploom Taste Journey,” an event celebrating the first anniversary of Ploom AURA, will feature tastings of 10 varieties currently in development.